The Truly Burning Issues

December 14, 2006 - 9:35 PM by

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You might think think the political and security problems in and threats to the country are so overwhelmingly numerous that they’d fill up all the Israeli newspapers. You’d be wrong. Despite it all, there’s the time and the space to contemplate deep and compelling subjects like: is supermodel Bar Rafaeli getting overexposed?

Have you received a catalogue? She’s there. Have you opened a newspaper? She’s there. Have you driven on the Ayalon Highway? She’s there, on a massive billboard. If you have missed her, turn on the television. Starting this week, she will be on during commercial breaks.

Yeah, and I haven’t seen too many of my male friends complaining.

Is there no boundary to the number of brands one she can attach herself to? Does the fact that she isn’t loyal to one brand damage the companies she represents?

“Overexposure and being identified with many brands isn’t good for anyone, not for the celeb, and not for the brand,” asserts Yigal Baron, director-general of the advertising union. “When the brands the celeb represents come from different content areas, like for instance, a telephone, a car, and clothing, that is somehow tolerable from a professional perspective. But when there are brands from identical content areas, this confuses the consumer and advertisements get jumbled in his head.”

Even for a celebrity overexposure doesn’t present an advantage because it is likely to exhaust himself too quickly.

Oh, no, the poor confused consumer! The poor advertisers! And the poor, poor celebrities! Forget Iraq, Iran and Lebanon…we’ve got ourselves a real crisis!

Tags: • Category: Pop Culture 

Comments

6 Comments on The Truly Burning Issues

  1. Benji on Fri, Dec 15th 2006 5:18 PM

    2. I think she should definitely be more exposed. Hardy har har.

  2. Jon C. on Sat, Dec 16th 2006 2:53 AM

    3. exposed or not, this girl is a goddess. she makes me forget Iraq, Iran, Lebanon, hell she even makes me forget about Sheba Farms….

  3. igaal on Sat, Dec 16th 2006 8:18 AM

    4. bar refaeli is a real princces!!! i am in love with her & would love to see her more & more !! lucky leo …..

  4. David on Wed, Dec 20th 2006 5:08 AM

    5. Yeah – she loves Israel so much that she is involved with a non-Jew and lives outside of Israel.

    What a superb role model.

  5. Chris on Tue, Oct 2nd 2007 11:52 PM

    6. Hello from Albuquerque New Mexico! You have some fine looking ladies over there in Israel. Nicely done.

  6. JP on Sun, Oct 28th 2007 7:08 PM

    7. Bar-none… one of the hottest models. Reason to move back to the mid-east.

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