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Leisure on the Rise

Wellness treatment is apparently, um, alive and well in Israel. Last year the country’s 220 spas reported an 8% rise in revenues (!)

The Business Data Israel survey showed:
* 65% of clientelle are women
* Swedish massage is most popular
* Clients usually fall into mid to upper socio-economic brackets

Stay tuned for Zen training within school curriculums…stam!

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