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Shmatte Fashion

It’s not often that a designer can send a bona fide garbage bag down his runway and make it work. But such was the curious beauty behind Alexandre Herchcovitch’s fall show… Style.com

Alexandre Herchcovitch is a young Brazilian (Jewish) designer and he’s part of the
new runway trend called Shmatte Chic .

Not since the days of Madonna wearing Jean-Paul Gauthier’s hasidic garb has tznius (modesty) been so hot. Hipster t-shirts are one story, and the rise of shmatte chic is another …Jewlicious

More on the trend here and here.

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