Hava Coke & A Smile

March 14, 2007 - 7:30 AM by

Recycle ain’t all that over here in Israel. It needs to come up to speed. But we’re workin’ on it. Give us a minute.

Coca-Cola company, though, isn’t helping matters with a new policy asking the Israeli government to suspend deposit and return service on bottles. How come, you ask? The Israel Union For Environmental Defence says Coca-Cola is waging a smear campaign attempting to link bottle collection with “criminal elements”. I don’t quite get that but who am I to ask? Coca-Cola says hardly anybody over here returns bottles for deposit so continuing the policy/efficient recycle is tough. That sounds plausible.

Read here for more detail.


We think Coca-Cola as an experienced and successful beverage leader in Israel should not whine about the 5 cents tagged to its product, but take a stance and show Israeli society why Coca-Cola bottles should be recycled. Is this too much to ask? ::JPost

Tks, Karin, for the heads up…

Tags: • Category: A New Reality, Food, Israeliness 

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