How to do Tourism

May 10, 2007 - 3:00 PM by

Suppose you’re heading the tourism promotion team for your country, say China, Taiwan, Korea or Israel, and you have total control and no money constraints, what would you focus on?…poses FiLi of FiLi’s World in a recent post.

While hosting guests from China, FiLi discovered they were pleasantly surprised to find Israel is a vibrant country – they had expected the usual: desert wasteland, camels, religious people and shooting in the streets.

FiLi questions Israel’s current campaign to promote the upcoming 60th birthday – via flesh scenes on the beach – versus more conservative campaigns such as China’s (below) produced in anticipation of the 2008 Olympic games. Compare and contrast…(there are more campaigns on FiLi’s site)
ISRAEL

CHINA

Tags: • Category: A New Reality, Art, Business 

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