Upscaling at the Shuk

June 4, 2007 - 3:00 PM by Stephanie

Spend any time in Israel – that would be any time i.e. live here full time or come over on vacation or breeze through on pilgrimage – and bets are you have stopped off at least once in Tel Aviv’s Carmel Market (shuk Ha’Carmel).

And if that’s the case, you know it’s a pretty bustling place. Bustling with discount produce, junk jewelry, exotic spices, hints of mob action (yes, the tomato rates are fixed) and knock-off “designer” stalls where you can find “Calvin Klein” and “Dolce & Gabanna” underwear for cheap. Very cheap.

“Because you are my friend, I make you a good price.” hee hee

This week, however, the real deal moved into town. A designer clothing boutique opened up behind the watermelon and olive vendors because rumor has it the shuk clientele is willing to spend a bit more for quality.

“Shuk Ha’Carmel is one of Tel Aviv’s authentic, beautiful attractions,” boutique owner David Samucha told Hebrew press. “Thousands of young people come here to shop. I wanted to bring another element to the shuk so that it’s not just a place for vegetables and fake designer stuff.”

Not surprising, actually. An upscale-ish cafe also recently opened up in the shuk and the Balagan Market specializing in Asian imported foods is popular among budding chefs and East-inspired travelers.

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