Hell, Hitler and a Slice

August 26, 2007 - 11:30 AM by Stephanie

Edgy advertising? Raunchy and in poor taste?

You decide.

New Zealand’s “Hell Pizza” chose to advertise their product by putting up billboards of the Fuhrer (sorry, can’t find the umlaut function) holding up a slice in a sieg heil fashion.

Unimpressed consumers expressed dissatisfaction and the advertising company behind the brand halted the campaign.

“We thought that people would be able to see a funny side to a guy doing a ’sieg heil’ salute with a piece of pizza in his hand,” Kirk MacGibbon of the Auckland-based Cinderella advertising agency said. “If you laugh at something, you take its power away.” However he added that “there are certain things we are still unable to laugh about” and said there had been a handful of complaints from Jewish residents.

But wait. If Hitler didn’t work then why not go for “the light”? The advertising firm’s latest gimmick is depicting Pope Benedict XVI with a slice of pizza. The tagline: “Hell is real and eternal.”

It is indeed. I’ll take my hell with pepperoni and x-tra cheese, please.

Thanks, Jewlicious. Nice one.

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