To send or not to send

September 11, 2007 - 2:27 PM by

I don’t know about you, but my inbox has been inundated lately. No, it’s not only invitations to join Facebook (it’s funny how otherwise free-thinking 30 and 40 year olds can all be convinced to do exactly the same thing at the same time). It’s e-New Years cards for Rosh Hashana.

shana

Granted, some of them are quite artistic and touching, like this one from my friends at Studio Avidani in Jerusalem, but it opens up a whole issue. Do I need to respond to them? What if they’re from a PR firm which I tend to ignore all year anyway? Do I look like a callous jerk if I don’t send my own cards, investing hours in finding the right art and just the right sentiments to transmit?

As the ‘Mats sang so eloquently on Pleased to Meet Me – “I don’t know”.

But, at least if any of you toiled away to make the ultimate Shana Tova email card, I’d like to take this opportunity to wish you – all the Israelity readers – a happy new year right back at ya. Just don’t expect a card.

Comments

One Comment on To send or not to send

  1. Sol on Wed, Sep 12th 2007 6:58 AM
  2. Chag Samach! Send da’ash to everyone

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