Get Ugly Cosmetic Line

January 10, 2008 - 9:48 PM by Stephanie

Get Ugly Daywear…Nice ring to it, don’tcha think?

Or how about Beauty-Free Cosmetics for those days you just NEED to go for the less attractive look?

I don’t know about you but that second one lends itself to the type of inspiration that can move a person towards the car, out onto the highway and off the exit ramp leading to the closest Macy’s for an indulgent, Beauty-Free product shopping frenzy.

Oops! No Macy’s in Israel.

But we DO have the Beauty-Free line. No kidding. Someone was trying to get clever with tag lines, trying to associate “Duty Free” in the consumer’s mind and didn’t get what he/she was inferring in English.

Read about it at fridge’s site..

My, my, my…Might we suggest hiring a copywriter versed in the English language…??

Tags: • Category: Blogging, Israeliness, Pop Culture 

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