The Brown Bag
These days, everybody’s trying to figure out how to conserve energy, cut down on waste and go green.
Israeli VC on Sand Hill Road takes ‘the brown bag’ to task in this posting recalling childhood days of Middle America & bagged lunch…
When I was in Jr. high, like most kids, my mom packed my lunch in a brown paper bag. (Note: we’re talking mid 70’s in the Midwest, so lunch was a sandwich made from Wonder Bread with some sort of processed cheese of lunch meat, snack of Doritos, Cheetos, Fritos or other processed junk, and either a Ding-Dong, Ho-Ho or apple for dessert… amazing that I survived.)
In my family, it was important to bring home the brown bag since being wasteful was not acceptable. I always found that particularly annoying, since my friends were able to throw theirs away, while I neatly folded mine and snuck it back into my backpack.

Today, this same scenario would have a totally different meaning.
Indeed, it would. Environmental & the “sipping from the brown bag” on the street corner, wink wink, are two I can conjure.
Go over to the VC’s site for the rest.
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