The 60th Craze

May 6, 2008 - 3:35 PM by Stephanie

It seems everybody but everybody is getting in on Israel’s 60th anniversary craze.

That includes, of course, marketers who are pulling gimmicks galore in a bid for attention and those hard earned shekels.

What are some of the trendier 60th trends?

- Marco’s Shoes is offering “special edition” sandals and clogs in blue and white motifs

- Shilav Baby Clothing & Accessories will be giving away 60 baby carriages to the first 60 new mothers who sign up on their website between May 7-8.

- The cafe cafe chain is offering hummus flavored ice-cream for the anniversary

- Blockbuster Video is offering 6-movie memberships for 60 shekels ($17) instead of NIS143 ($41) between May 6-8.

- Africa-Israel Investments is offering an NIS60,000 ($17,400) discount to government employees who purchase apartments in the Savyoneem neighborhood (!!!)

Tags: • Category: Business, Holidays, Pop Culture 

Comments

5 Comments on The 60th Craze

  1. Lisa on Tue, May 6th 2008 7:23 PM

    2. Hummus-flavoured ice cream?! Eeeechs.

  2. Rafi G on Wed, May 7th 2008 1:02 AM

    3. I saw an ad for Optical Halperin offering 60% off on anything in the store

  3. David-Joe on Wed, May 7th 2008 1:15 AM

    4. Hummus flavored ice cream, providing it has tehina poured over it may taste pretty good. After all it cannot taste worse than anything McDonalds makes and of course lets not forget the most revolting drink in the world, Dr. Pepper.

  4. Rebecca on Wed, May 7th 2008 12:37 PM

    5. testing my love for humus, are you?

  5. Israelity » Hot Deal Alert! on Thu, May 15th 2008 5:49 PM

    6. [...] Remember how we blogged about the country’s 60th craze and how merchants are putting all kinds of things on sale as a way of getting in on Israel’s anniversary celebration fun? [...]

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