The flier wasn’t kefiya datit, it wasn’t telling you to be more Jewish, in fact, it was about as mellow as possible. I didn’t view this as an in your face “say kiddush and be more Jewish” type of ad, and thought the inclusion of Kiddush was nice.

Kiddish wasn’t necessary at all for the message, but it doesn’t hurt either.

Do you think your average reader of Yediot found it annoying that Kiddush was added? I could even imagine that someone might see this and think, hey, saying kiddush on Friday night…why not?

As part of a mixed secular/non-affiliated and religious community, I have found that messages like this don’t rub people the wrong way. I could be wrong, but that was my reading of this flier.

It’s not like we put a picture of a dead person on a bus and called him the mashiach….

Regards!

Jameel

I just don’t think that including kiddush was necessary for this message. And by the way, I am a non-affiliated Jew but Friday night in my home is indeed family time and both the kiddush and Hamotzi are said. We all come in different shapes and sizes

And I am a very happy person! Just ask my wife and daughter.

Harry

I’d rather live in a country where the newspapers issue kiddush-fliers in the newspapers, regardless of the motivation, than live somewhere else where Christmas fliers and culture are shoved down one’s throat.

Assuming the worst case, cynical view you presented — big deal. Pushing Shabbat as family time and enclosing Kiddush for corporate sponsorship? That’s what irks you?

Be Happy!

–Jameel