Maimon on MTV Europe

October 22, 2008 - 5:20 PM by Harry

Shiri MaimonMTV might be the ultimate trendsetter when it comes to the Eighties niche cable programming revolution in the US, but until recently, many countries were able to establish their own local music video channels that competed for ratings against MTV Europe and MTV Asia, to name two examples of regional versions of the channel.

Over the past few years, however, MTV has aggressively gone local-global, offering its brand name to licensees in countries around the world. MTV Israel might not be much more than a glorified, Viacom-approved YouTube so far, but plans to go on TV are in the works.

Now the trend is coming full circle, with the 2008 MTV European Awards on November 6 offering a “Europe’s Favorite Act” category, its 23 nominees made up of regional winners. If nothing else, it’s a clever way to get esoteric markets to tune in to the mega-broadcast. Representing Israel at Liverpool’s Echo Arena will be Shiri Maimon, no stranger to international pop competition, currently starring in a recurring role on Bad Girls, a soap opera on the local MTV-competing Music 24 channel.

So a few weeks after Liverpool pop finally came to Israel, Israeli pop is finally going to Liverpool.

Following a second-place win on the American Idol-emulating local TV show Kochav Nolad, Maimon took fourth place at the 2005 Eurovision Song Contest. She also has released three hit albums on Helicon Records. Regardless, becoming the first-ever Israeli performer at the MTV European Awards feels special to her, as she told YNet:

“For me, it is amazing to represent Israel in Europe again,” said Maimon.

“This may be a cliché, but it is really a dream come true to appear on an MTV stage. I will try doing the best I can, just like I love,” she said.

The general public is invited to vote for a Shiri victory in Dublin by clicking here.

Tags: , , , , , , , , , , , , , , , , • Category: General, Music, Pop Culture 

Comments

2 Comments on Maimon on MTV Europe

  1. persiannoahide on Tue, Oct 28th 2008 4:49 AM

    2. Shiri, I love your performance, I wish i could see it on MTV as well :)

  2. Israelity » Third place for Shiri on Mon, Nov 10th 2008 5:44 PM

    3. [...] The buzz over Shiri Maimon’s live performance Thursday at the 2008 MTV European Awards was formidable indeed, and the attractive singer didn’t disappoint her Israeli fan base. She might have taken fourth place at the 2005 Eurovision Song Contest, but when all of the votes were tallied, she beat that mark by earning third place at the MTV awards in the “Europe’s Favorite Act” category (Turkey’s Emre Aydin took home the statuette). [...]

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