Tel Aviv to open new beach – In Vienna

April 7, 2009 - 11:00 PM by

tel_aviv_beach_viennaAt first glance in what can be interpreted as an odd PR move, the Israeli Embassy in Vienna will open a “beach” in the center of the city along the banks of the Danube River. Yes, a beach. In Vienna. Initially the idea sounds kind of stupid but it goes further than just setting up a gimmick-y beach in the center of a large European city. The unique yet temporary structure will have a huge screen (streaming video of the ocean perhaps?) on one side and on the other side beach chairs which will help integrate the feeling of “chilling out” at the beach. But wait, there’s more! The structure will host film nights and other cultural activities such as concerts. There will also be “quiet” nights where yoga workshops will be held as recordings of the surf breaking in the backgrounds plays.

Initiatives such as this are becoming more and more popular in promoting Israel abroad. Israeli is certainly becoming more and more proactive in promoting Israel as a cultural capital rather than being in a consistent position of constant defense of criticism. A good play for sure, but it will be interesting to see how these initiatives play out in the increasingly anti-Israel environs in Europe.

Tags: , , , , • Category: Pop Culture, Travel 

Comments

3 Comments on Tel Aviv to open new beach – In Vienna

  1. Susanne Vogl on Wed, Apr 8th 2009 3:52 PM

    2. This is a wondebar move from the Israeli embassy, the had a great streetcar before. As one who took it, I learned a lot about Israel, it’s more then news !!!
    I met the Guy Feldman the thinker of it and Lili Vanun whom doing the comunication of it and they are realy very good pepole.
    That is the best activity of any embassy in Wien ever. Thank you!!!

  2. Karin on Thu, Apr 9th 2009 10:22 PM

    3. Maybe the Austrians will enjoy building sandcastles with Israelis over making swastikas in the sand. Let’s hope.

  3. Tribun on Mon, May 11th 2009 7:06 PM

    4. I really appreciate this PR from the israeli embassy, I’m Austrian and very glad that the Israelis have done this action. Unfortunately we have many wannabe Far-East experts and they only support the palestinians and quite opposite the beautiful Tel Aviv Beach on the danube river, they make their own gazza beach with demonstrations all summer long. I just feel sorry for everybody who doesn’t want to join the feeling of the T.A. Beach. PS: On the Tel Aviv Beach there are working Israelis with Arabians hand in hand, so there we can see that it works when one respects the other!

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