Israeli Target

June 4, 2009 - 2:06 PM by Jessica

dror-benshetrit Head to your nearest Target to snatch up pieces from the latest homeware designer line, created by Israeli Dror Benshetrit, known as Dror for Target. The award-winning Benshetrit focused on high impact pieces for small spaces — probably due to his Sabra upbringing in a typical three-bedroom or smaller apartment. This collection will include bedding, accessories and stationery. The June 1 issue of People, for example, chose to focus on said accessories, such as his collapsible wall clock, a stackable bookcase and a paneled pillow that can be turned inside out to offer a fresh look.

The award-winning product designer told Kinetic Architecture that he began designing products during his army service.

I was working as an artist for my whole life, but during my mandatory military service in Israel I felt a separation between my inner constant desire to create, and the day to day tasks that had nothing to do with my artistic passion. I began to resolve this tension by solving problems around me in a creative way. Some of the solutions resulted in product design. I realized that there is a whole other level of art, which deals with practicality, and I was very fascinated by that notion. I started to seek knowledge about this, and slowly my main form of creativity, which was painting, evolved into three dimensional sculptures and objects.

dror-chair You can’t see his Target designs just yet, as they’ll be in the stores and online on June 14. In the meantime, this is his award-winning cantilevered chair, which hangs on a wall when not in use.

What I like about Benshetrit is that he still identifies himself as Israeli; and his designs? Cool and now affordable at Target. Now if I could only get someone to shlep them in their suitcase for me from the States…

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