Rafael Advanced Defense Systems goes from Bollywood to Paris
Just four months ago, co-blogger Nicky wrote about the abhorrent video that Rafael Advanced Defense Systems made for Aero India 2009. It’s a gem of a video and not to be missed. However, what was maliciously maligned in blogosphere was apparently fairly popular with the Indians. According to a comment on Wired’s Danger Room:
Regarding the “beyond-awful Bollywood-themed music video” …A friend of mine who works in Refael told me that the people from India Govt loved that clip, every minute of it. Nobody was offended. Refael presenters handed CD copies of the clip in a weapons show and everybody took one. I guess it served it’s cause but some other people around the world decided to get offended for India.
Thankfully Rafael listened to their clients and not to anonymous commenters in the blogosphere and have once again produced a much anticipated follow-up which made it’s premiere at the Paris Air Show. Unfortunately this one does not include a French troubadour singing sad French songs about chemical warfare, but rather a mime. Yes, a mime. A MISSILE DODGING MIME. The mime has a hard time dodging falling missiles (projected on the screen behind her), but thankfully Multi-Layered Air Defense Umbrella (in this case and actually umbrella) is used to protect herself from the projectiles. Not only does she protect her self, she openly mocks the missiles. Classic.
Comments
2 Comments on Rafael Advanced Defense Systems goes from Bollywood to Paris
-
Nicky on
Wed, Jun 17th 2009 1:37 PM
-
eva on
Wed, Jun 24th 2009 12:38 PM
I’d like to meet the Rafael marketing team.
What a fun job it must be.
Let your imagination run riot, and then make a video about it.
My brother who works in Bangalore reports that his co-workers LOVED the Rafael video
Leave a Comment











