Sceptical about the Israeli cupcake trend

July 10, 2009 - 1:41 PM by

cupcakesThere’s plenty of sweet treats to eat in Israel – and I still haven’t tasted anything better than a chocolate rogalach from Marzipan. But over the years, I have missed some of the American baked delicacies I grew up with – like donughts, muffins and cupcakes.

Dunkin’ Donuts failed miserably here (small donughts – large prices), and the Israeli versions which are available are just too doughy (and never mind comparing the Hanukkah sufganiyot – a totally different creature).

There are a few places you can get muffins – like Holy Bagel – but they’re took cakey and bland, compared to the blueberry muffins of Maine.

And cupcakes? I don’t think I’ve seen one anywhere. So it was suprising to read yesterday in our parent site ISRAEL21c about a number of cupcake options including the ‘I Love Cupcakes’ bakery and the Tel Aviv Cupcake Co. and Cupcakes, another Tel Aviv bakery.

While the Tel Aviv Cupcake Co. has the traditional flavors, it also boasts uniquely Israeli creations like Crembo, halva, and carrot-flavored cupcakes.

“Most Israelis think that a cupcake is like a muffin,” I Love Cupcakes owner Haylie Rabie told The Jerusalem Post. “The challenge we face is to educate the masses.”

I’m willing to give these cupcake establishments the benefit of the doubt – and hope that they’ll resemble the rich, frosted cupcakes of my youth.. But I’m still waiting to find a good blueberry muffin.

Tags: , , • Category: Business, Food, General, Israeliness 

Comments

7 Comments on Sceptical about the Israeli cupcake trend

  1. David-Joe on Sat, Jul 11th 2009 3:17 AM

    2. Carrot cup cakes are available in NYC – YECH!!! – why anyone would WANT to eat vegetable cake can only be imagined.

    There are many different and unusual cupcakes from the various specialist cup cake bakeries in NYC.

  2. David-Joe on Sat, Jul 11th 2009 3:20 AM

    3. Halva I want to add is [to me] pretty disgusting stuff – always avoided the dratted stuff when they would try and feed it to us on the kibbutz as kids.

    German produced marzipan is food of the gods on the other hand. And when I moved to Europe before the USA I discovered the two places that are sweet, chocolate and cake heavens – the UK and Germany.

  3. Dana on Sat, Jul 11th 2009 12:07 PM

    4. Most American desserts are loaded with sugar and artificial flavors and colors, something that Israelis aren’t all that fond of usually. Israelis are more likely to have real cream instead of frosting, for one. And they’re also more likely to have weird and exciting flavors, hence the Halva and Crembo flavors that you saw in that place :)

  4. Hayley Rabie on Sun, Jul 12th 2009 9:15 AM

    5. Hi David

    How are you?

    I agree 100% – the muffins in this country are nothing to write home about but they do make up for it with the rogallach.

    Maybe one day we’ll be expanding our product range to include muffins, especially blueberry!!

    In the meantime we would love for you to try our cupcakes.

    Have a good week

    Hayley

    ilovecupcakes

  5. American, nostalgic for sweet treats from home finds hope with ilovecupcakes … « ilovecupcakes Blog on Sun, Jul 12th 2009 9:23 AM

    6. [...] American blogger, nostalgic for cupcake, muffins and other sweet treats from home writes about ilovecupcakes Blueberry Muffins – American Style Posted by ilovecupcakesisrael Filed in 1 Leave a Comment [...]

  6. Toby on Wed, Jul 15th 2009 12:53 PM

    7. Get me a box of fresh blueberries and I’ll make the muffins!

  7. Sidra on Sun, Jan 23rd 2011 9:00 AM

    8. We will be selling cupcakes on emek refaim at Holy Bagel on Friday, January 28th from 10am – if you are interested in getting a real cupcake in Jerusalem!!!

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