The Milkman

September 17, 2009 - 12:32 PM by

shockI’ve written before about Eilam Omer and his extensive grocery delivery service, but now he’s added a hilarious offer to his list of fresh bread, cheese, produce, meat, fish and staples purveyors.

Each morning, as the daily newspaper plops in front of your door, add fresh chocolate milk and rolls to your morning deliveries. If you live in Herzliya, Ra’anana, Hod Hasharon, Shoham, Mevasseret Zion, Jerusalem or Efrat, you — and your kids — can have milk-in-a-bag delivered right to your door every morning. The Milkman, as this latest vendor is called, delivers the Milk Man bag to each customer’s door by 6:00 am, well before school starts.

You can choose from 12 different types of rolls, including the classic all-white roll that is most often paired with a bag of chocolate milk, as well as a challah roll, ciabatta, baguette and several others. As for the chocolate milk, choose your favorite brand, Yotvata or Tara, and flavor, because there’s also banana milk available on the market.

Of course there’s nothing quite like chocolate milk in a bag, a takeoff of the original milk in a bag concept. I can’t say that chocolate milk in a bag is an Israel-only concept, but the pairing of a roll with chocolate milk for the walk to school — or drive to work – is a brilliant one. Combining the comforting carb of the roll with the cool freshness of the sweet chocolate milk is the ultimate way to begin one’s morning. It’s such an Israeli fave that ‘shoko b’sakit’, as it’s called in Hebrew, has its own Facebook page, Wikipedia entry and blog entries.

Milkman isn’t the first Israeli entrepreneur to benefit from the Israeli obsession with dairy products. Two Tiberias yeshiva students last year devised the Kankomat, an improved version of the milk container that it comes complete with its own knife.

milk-manAs for Milkman, all new customers receive a Milkman tee-shirt, which is always a bonus.

Tags: , , • Category: Business, Food, History and Culture, Israeliness 

Comments

2 Comments on The Milkman

  1. The Milkman | JewPI on Tue, Oct 27th 2009 11:45 AM

    2. [...] he’s added a hilarious offer to his list of fresh bread, cheese, produce, meat, fish and staples Read More » Share and Enjoy:Tags: cheese, grocery delivery service, milkman, OMER, staplesIsraelity [...]

  2. Purim 2010 | ISRAELITY on Sun, Feb 28th 2010 10:25 AM

    3. [...] fun to see what everyone else is delivering, and we’ve gotten some great selections, from chocolate milk and rolls at six a.m., bagels, lox and OJ to, one of my personal faves, a container of a very special cucumber salad made [...]

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