Pin-ups

October 4, 2009 - 2:30 PM by

I’m a sucker for calendars, because I love the feeling of filling up the days of the month with what’s happening, from dentist appointments and school events to visits from friends, deadlines and, hopefully, vacations. So the advent of a new year is always advantageous for me, because everyone is passing out calendars these days.

There’s my fruit-and-vegetable guy, who always prints a magnetic one for the fridge:
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And Kibbutz Ramat Rachel, which runs the pool and gym complex in our area, was offering their own version this year:
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My mother-in-law always buys one for us each year, because she’s also a big fan of calendar-filling:
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And then I noticed this item in Ha’aretz, pointing out that this year’s Carlsberg Beer calendar is using Shas spiritual leader Rabbi Ovadia Yosef as the pinup figure to be admired, rather than the usual photos of good-looking young folk quaffing a few cold ones. According to the report, the calendar, which was distributed along with the Shas newspaper Yom Leyom, was seen as disrespectful by more than a few in the ultra Orthodox community. I can see that. But I gotta get a copy…
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Tags: , , • Category: Art, design, History and Culture 

Comments

4 Comments on Pin-ups

  1. Joel Katz on Sun, Oct 4th 2009 4:47 PM

    2. Here’s a look at Rabbi Ovadia Yosef in the Carlsberg calendar.

    The story behind the Rabbi Ovadia Yosef’s “pin-up” is mentioned at the end of the Haaretz article.

    “Carlsberg and other products of the Central Bottling Company are under the kashrut supervision of the Badatz Beit Yosef organization, which is Rabbi Yosef’s own kashrut supervisory body.

    There is fierce competition between the various supervisory bodies (worth millions), and each organization tries to find ways to provide added marketing value to the firms that pay them.

    It seems that Rabbi Yosef’s appearance in the calendar is part of this help in marketing in return for the kashrut supervision.

    Carlsberg has sponsored a number of conferences and events held by Rabbi Ovadia’s family members, and company executives visited the rabbi’s house in the past few months and received his blessings.”

    Joel Katz
    Religion and State in Israel

  2. Louis Halpern on Sun, Oct 4th 2009 9:20 PM

    3. Nice post.

    Not sure what it will do for my reputation but I have to confess I like crossing off the days on calendars too…

  3. Marquis on Mon, Oct 5th 2009 2:03 AM

    4. Those are neat calendars. The ones I get look so boring.

  4. Jessica on Mon, Oct 5th 2009 9:45 AM

    5. I also mentioned this one by Ruth Modan in a posting last year: http://israelity.com/index.php?s=rutu+modan...

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