Nostalgia Sunday – Old ads are more fun

November 15, 2009 - 6:43 PM by Rachel Neiman

tal_manIf we are to learn anything from Mad Men, it’s that advertisements are most fun and best viewed in retrospect. We look back in “What were they thinking?” wonderment at the positioning of certain products. For example, here’s a slideshow of Israeli advertisements from yesteryear – including one for Osem’s Bamba as a crispy late-night party snack – a far cry from it’s primary role today as the ultimate teething toy.


Or this one, for Elite powdered instant coffee. Although it employs a completely archaic production method, “Cafe Ness” is still being consumed happily by millions. Or thousands. Or at least by me.

Here’s something you don’t see every day – an advertisement for cigarettes! With actual smoking!

And to close, an ad featuring the Yarkon Bridge Trio (Shlishiyat Gesher HaYarkon) — Benny Amdursky, Yehoram Gaon and Arik Einstein racing around town and touting the wonders of Tadiran’s new-fangled electronic devices.

As you watch, bear this in mind: TV in Israel was black & white until 1980, broadcasting was limited to one commercial-free station until 1993 and ads were shown only in movie houses.

Tags: , , , , , , , , , , , • Category: General, History and Culture, Israeliness, Movies, Music, Nostalgia Sunday, Pop Culture 

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