Foto Friday – AgroMashov’s Fruits & Veggies

January 1, 2010 - 4:07 PM by

For 20 years now, the AgroMashov exhibition at the Tel Aviv Fairgrounds has been the place for Israel’s farmers to unveil the new and different breeds of fruits and vegetables that are Israel’s agricultural calling card. Since the 1970s, Israel’s agricultural export policy has been increasingly geared towards the out-of-season, the colorful, the exotic and the just plain weird lookin’… but tasty.

fruit n vegetables

According to an essay on Israel’s agricultural sector, “Growing vegetables has become an art in Israel – based on choosing the right hybrid varieties, fertilizers and irrigation methods, selecting greenhouse covers designed for specific crops and employing innovative growing tools, harvest equipment and post-harvest treatments. In recent years farmers have also been seeking profitable market niches. Examples are a big increase in production of organic produce, as well as specialties like herbs and selected mushrooms.”

mushrooms

At this year’s AgroMashov — which runs from January 13-14 — you can get a first peek at Gac (above center and below*), a Southeast Asian fruit that looks like a spiky orange and is known for its medicinal and nutritional properties.

Gacinside

And then there are the ones that come in different colors but taste about the same, like these multicolored carrots and cauliflowers!

colorful veg

More information about AgroMashov is available on their website , more about Israel’s agricultural innovations can be found on ISRAEL21c, and you may enjoy this video, too.

*Gac interior image courtesy of Jennifer J. Maiser and http://www.lifebeginsat30.com/.

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