Hello Tel Aviv

February 15, 2010 - 11:42 AM by

First it was Hello Jerusalem, now it’s Hello Tel Aviv. The Gap is opening its flagship Tel Aviv store next Sunday, February 21, in the city’s Azrieli Center.

Now the company’s trademark navy blue shopping bags will be swinging from shoppers’ arms in Tel Aviv, after they roam the aisles of the quintessentially American chain, checking out Long & Lean and Real Straight jeans and hoodies spread out over 650 square meters of inventory.

They’re planning a major media blitz, but I’m not too worried about whether Tel Aviv shoppers will check out their very own Gap. After all, Jerusalem’s Mamilla store is considered a huge success, given that Israel is a great example of a small market in which the Gap can achieve “enormous successes,” which is what Ron Young, the Gap’s senior vice president of international strategic alliances, told TheMarker last summer.

After Tel Aviv comes a Herzliya marina store in March, and then Eilat in June. According to the company’s website, Banana Republic stores will follow next year. And prior to that, Jerusalem has the first Israeli H&M store opening on March 11, another banner day for the capital city.

Just to fill you in a bit more, the Gap franchise in Israel is held by Elbit Trade and Retail. Elbit Trade also holds the rights in Israel to the Spanish chain Mango. And who is Elbit? They’re a wholly owned subsidiary of Elbit Imaging Ltd., which was known for its medical imaging devices until 1998, when it was acquired by Europe-Israel Ltd., a company known for its real estate business. Now Elbit focuses on shopping and entertainment malls and venture capital investments, as well as its image guided treatment products.

It’s an interesting mix, but clearly they’re doing something right.

Tags: , , , , , , • Category: Business, General, Israeliness, Life, Medical Breakthroughs 

Comments

2 Comments on Hello Tel Aviv

  1. Thomas on Tue, Feb 16th 2010 3:36 PM

    2. As much as I enjoy GAP’s clothes it’s a shame that the Israeli shopping centres will soon resemble high streets seen in the rest of Western Europe and North America. The same chain stores everywhere.

  2. Living without Luna | ISRAELITY on Sat, Oct 23rd 2010 9:15 PM

    3. [...] getting the full NIS 3.6 to the dollar, and there’s a hefty VAT to pay. Moreover, given that the Gap is in Israel, there are many items on the website that are not available to “my destination,” and [...]

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