Israel’s size becomes an issue

February 23, 2010 - 8:53 AM by

It may be that frigid winter up there freezes the brain into thinking about nothing but sex, but our Canadian friends of Israel seem to have gone off the deep end, with a new campaign on universities to promote Israel.

‘Size Doesn’t Matter’ is the name of the campaign and web site that is touting many of the same things we do here at ISRAEL21c and Israelity – Israel’s diversity, innovation and achievements and how the tiny country is contributing to make the world a better place.

The site includes a blog, a selection of photographs of Israeli personalities and places, and a listing of campus activities that Size Doesn’t Matter is hosting throughout the year.

However, their first oral, er… I mean viral effort at trying to attract the attention of Canadian university students relies more on ‘spring break’-like wink and nod innuendo than any particular factual information.

Which, I guess, may be a smart move in order to attract a crowd. But on what level do we have to stoop to portray Israel positively? Even YouTube has censored this one for an 18-year-old plus audience. Check it out here.

Tags: , , , , , • Category: A New Reality, Blogging, General, Israeliness, Pop Culture, Travel 

Comments

4 Comments on Israel’s size becomes an issue

  1. Rachel on Tue, Feb 23rd 2010 1:50 PM

    2. Even this is better: http://masbirim.gov.il/index.html

  2. David Gardener on Tue, Feb 23rd 2010 3:51 PM

    3. It’s amazing how much everyone complains, the video has reached over 14000 views. Many of whom i am sure have gone to look at the website. This is a way to get people to learn about your country, it’s getting attention, you should thank these dudes, not complain. GEEZ!

  3. David Gardener on Tue, Feb 23rd 2010 3:52 PM

    4. Oh yeah and thank you Rachel for the wonderful site IN HEBREW!

  4. Haveil Havalim #258: Purim 5770 Edition — The Israel Situation on Wed, Apr 27th 2011 11:28 PM

    5. [...] an interesting post on using the average Israeli for an international PR campaign and discusses how Israel’s size does not impede innovation on the Israelity [...]

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