Update: Boycott of Metallica results in lower prices

March 4, 2010 - 12:14 PM by

It almost reminds me of those halycon activism days of the ’60s and ’70s. 26-year-old business and management student Tomer Mussman has proven that the little guy can stand up to the ‘Man’ and make him back down on unreasonable demands.

As reported on Israelity yesterday, a growing contingent of Metallica fans were joining a Facebook page that Mussman had launched over the weekend calling for a boycott of the band’s May 22nd show at Ramat Gan Stadium over what they claimed were inflated ticket prices.

Well, it turns out that the groundswell of support for the boycott (the Facebook page had garnered 6,000 members and a dozen or so articles on music Web sites) got the attention of the band and the promoter of the show Gad Oron.

On Wednesday, Oron and Mussman had a pow-wow, and when the smoke cleared, guess what? The prices of tickets for the standing room field – where most Metallica fans want to experience the show – had been lowered significantly.

Standing space that had cost NIS 1,200 will now be sold for NIS 990, while the tickets that originally cost NIS 900 and NIS 600 for the back and middle sections respectively, will be going for NIS 490. That’s almost 50% being lopped off the price of some tickets, demonstrating the huge profit margins that had been in the works.

“We would like to personally thank Metallica and their management for directly helping us with reaching our goal and reducing the prices,” said Mussman on Wednesday night following the announcement of the new prices.

Mussman, who told me that he’s been a fan of Metallica’s for 15 years and saw them in Rishon Lezion in 1999, explained that the campaign wasn’t against the band.

“We want the show to go on – what we want is the price to be lowered,” he said earlier Wednesday before the meeting with Oron. “What bothers us is that they’re raising the price because they can – the promotor is taking advantage of the fact that Metallica fans have been waiting 11 years for them to return here.”

By Wednesday night, however, Mussman, along with the other fan/activists were elated.

“After a four-day campaign, tens of news items about us worldwide, over 6,000 supporters and numerous media interviews we can say that we did it!” wrote Mussman on the Facebook page. “We won!”

And so did the little guy everywhere.

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Tags: , , , • Category: A New Reality, Business, General, Israeliness, Music, Pop Culture 

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