Nostalgia Sunday – Commercials Go Way Retro

March 7, 2010 - 10:17 PM by

We are awash in a flood of nostalgia that shows absolutely no sign on abating. As part of that trend, our commercials and TV shows are populated by the stars of yesteryear, trying today to earn some of the cash-o-la they couldn’t back in those modest days.

Take, for example, singer-songwriter Mati Caspi, seen lately endorsing Bituach Yashir direct insurance. Other unlikely singing insurance pitchmen include David Broza and Boaz Sharabi.

And here, just to remind you of why we loved them — Riki Gal and Mati Caspi in concert televised by Channel 2, then in its infancy. (Check out Riki’s single lace glove!).

Gal, by the way, is still a force to be reckoned with (she judged the first two seasons of Kohav Nolad, the Israeli version of Pop Idol), and will be performing in Jerusalem on Monday night this week at a benefit for Tsad Kadima, the Israeli organization dedicated to the rehabilitation of children, adolescents and young adults with cerebral palsy and other motor dysfunctions. (Tickets are still available. Contact anat@tsadkadima.org.il or call 02-6540062).

But back to nostalgia: even stars who no longer walk this earth are getting into the game. Israel Discount Bank revived a commercial from the 80s that starred the late great actor Shaike Ophir.

The ad’s revival highlights the fact Discount Bank was Israel’s first to offer telebanking-a revolutionary concept back then, especially in light of the poor quality of our phone service (“poor” being a polite substitute for the other four letter word I was considering using). Ophir actually offers the cop an asimon phone token so he can make the call. The commercial has proven so popular, there’s a follow-up where today’s comedians pay homage to Ophir:

Even Maccabi Health Services has climbed on the retro bandwagon, launching a radio campaign that employs the use of this catchy jingle for powdered orangeade Zip. The connection between HMO and beverage is tenuous — something about “We’re not in the Eighties anymore, so why should your health organization be?” — but it’s fun to revisit the era and that peculiar but sweet Israeli institution of the family whistle. Enjoy the original.

Tags: , , , , , , , , , , , , , , , , , • Category: General, History and Culture, Israeliness, Life, Music, Nostalgia Sunday, Pop Culture, tv 

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2 Comments on Nostalgia Sunday – Commercials Go Way Retro

  1. Nostalgia Sunday – Shlomo Artzi Rocks On | ISRAELITY on Sun, Aug 7th 2011 6:10 PM

    2. [...] began his musical career at age 16 as a duo, Tsemed Sinai, together with girlfriend Riki Gal (then Rivka Menashe). There’s no footage online of the teenage pair but here they are, some [...]

  2. Nostalgia Sunday – Matti Caspi stepping forward | ISRAELITY on Mon, Mar 12th 2012 12:58 AM

    3. [...] Last year, Shlomit Aharon, former frontwoman for HaKol Over Habibi, took center stage. The year before, rocker Riki Gal graced the hall. Both women have worked with Caspi and Gal has been a frequent collaborator. [...]

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