Foto Friday – Fresh Paint

April 30, 2010 - 7:22 PM by

The third Fresh Paint contemporary Israeli art fair opens next week, on May 5–8, 2010, at the newly renovated Warehouse 1 in the Old Jaffa Port. Since its inauguration two years ago, Fresh Paint has become Israel’s largest and most influential art event, bringing together all of the most significant players in the Israeli art world and supported by the country’s leading art institutions. It’s kind of a crazy art madhouse with tens of thousands of visitors from Israel and elsewhere.

As in previous years, Fresh Paint’s organizers asked each participating artist to create a post-card sized artwork for a project entitled The Secret Postcard, modeled after the Royal College of Art’s successful sale in London. Of course, Fresh Paint’s deal with aspects of Israeli reality:

Politics…

Leisure time…

History…

Progress…

And the existential, solid as a floor tile, fleeting as a steaming hot cup of tea.

The postcards are put on display and sold on a first-come, first-served basis at the uniform price of NIS 180. But there’s catch: the works are exhibited anonymously. Only afterwards do the buyers find out whether their purchase was created by a young up-and-comer or an already well-known artist. This year’s selection of 1,400 postcards includes works by over 700 artists, including well known names like Menashe Kadishman, Yair Garbuz, David Tartakover, Johanan Herson and Yehudit Sasportas. All proceeds from the project fund scholarships for youth from underprivileged backgrounds who excel in the arts, enabling them to study at the Tel Aviv Museum of Art’s Education Center program. All the postcards can also be viewed online.

Fresh paint 3 will include a silent auction of a work by the well-known Israeli artist Lea Nikel. All proceedings from the sale will go to finance art workshops for children with cancer hospitalized at the Sheba Medical Center, Tel Hashomer.

All works by Fresh Paint 3’s independent artists are available for purchase at the fair, with revenue for these works passed directly to the artists on a commission-free basis.

This is one event definitely worth visiting. For better or for worse, it provides insight into the art scene and, for a fair price, you can support our local artists. Plus, it’s fun! And once you’re done with Fresh Paint, dinner at Doctor Shakshouka will make for a perfect night.

Tags: , , , , , , , , , , • Category: Art, Foto Friday, General, History and Culture, Israeliness, Pop Culture, Travel 

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One Comment on Foto Friday – Fresh Paint

  1. Foto Friday – Fresh Paint 2011 | ISRAELITY on Fri, Mar 11th 2011 5:13 PM

    2. [...] galleries participated in 2010′s Fresh Paint 3 and this year, 30 leading galleries will take part in Fresh Paint 4 which will run from April 5-9. [...]

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