Foto Friday – Avraham Cornfeld – The panoramic view

June 4, 2010 - 8:39 PM by Rachel Neiman

Avraham Cornfeld is co-founder of HOLD ME, a visual identity and web design boutique graphic design house that creates across a range of media. Computer graphics and photo manipulation are inherent to what he does, but Cornfeld started out as a photographer, studying at the Hadassah College of Jerusalem. He views the technologies he learned there — and continues to use in his imaginative and original works — as tools he has had to master, so that they would not be his master.

Cornfeld has created a series of striking panoramic images, in many photos are taken in the field and then “stitched” together electronically. This series is called “Borders”. (Click for large-format version)

And this is a series called “Strips”. (Again, click for large-format version)

Cornfeld says his interest in the panoramic format stems from a a desire to present his surroundings, as much as possible, from his own point of view. In an interview (in Hebrew) posted on the reDesign website, he says, “I deconstruct and reconstruct the landscape, combining dozens, sometimes hundreds of photographs in order to fashion a whole. The end result doesn’t document the landscape precisely but rather describes something new that I saw there and that excites me again every time.”

To get an idea of how Cornfeld works his magic, take a look at these two original shots.

And here they are, once embedded into the panoramic tapestry.

The end result:

The small format afforded by Israelity doesn’t do this lively — and large (over 3 meters long!) — photo montage justice. It’s best viewed on Cornfeld’s personal website, where prints may also be ordered.

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