Mashbir desires

June 10, 2010 - 4:21 PM by

I’ve written about the Mashbir before, Israel’s main department store, and really, only department store. It’s a place of nostalgia for many of us, although I still head there for my socks and tights.

But today, as I was running around downtown Jerusalem doing errands, I came upon the corner where the new Mashbir is being constructed, on Jaffa Street, right on Zion Square. It wasn’t so much the construction that clued me in as the massive billboard on the soon-to-be side of the building. You may not be able to read the words, so let me help you out. It has people juxtaposed against the massive stones of the Western Wall, where it’s customary to put notes written to God, but these models are hawking the Mashbir, letting any future customers know that they won’t have any wishes or desires once the new Mashbir finally opens.

A fitting ad for a store just a few blocks from the Old City and the real Western Wall.

Tags: , , • Category: Art, Business, design, General, History and Culture, Israeliness 

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One Comment on Mashbir desires

  1. Bezalel art | ISRAELITY on Thu, Jul 1st 2010 5:02 PM

    2. [...] and clothing boutiques), and Gan HaSus (the small park marked by a horse sculpture across from the Mashbir plaza which is often dominated by skateboarders), the fair has a lively, artsy air, with musicians seated [...]

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