Nostalgia Sunday – Shana Tova postcards
This year, the Israel Postal Company has launched a campaign urging people to send New Year greetings by mail. “Bring back the excitement,” exhorts the leaflet stuffed in our mailbox (inserted by hand and not by mail, I should note). “Facebook, MMS, SMS – they’re not personal. It’s no longer exciting. Now more than ever in the digital age, let’s return to the hand-written postal greeting card. For personal attention and creative expression.”
The brochure comes with a postcard attached and instructions: “Detach this greeting card, write a moving greeting, stick on a stamp and send to your loved ones.” I found the last two steps particularly amusing. Apparently people no longer know how to do this.
The Postal Company has also designed a set of five postcards inspired by the era of good old fashioned snail mail. (Classic examples from previous Israelity postings can be viewed here and here). They’re available for purchase at post offices and agencies in Israel or online through their Hebrew and English-language websites. Each one contains a different New Year’s greeting. For example: May You Be Inscribed and Sealed for A Good New Year:
A Year of Flourishing and Prosperity:
A Good and Sweet New Year!
All of this and more do I wish for Israelity’s readers: a year of happiness, prosperity and above all, good health. Shana Tova!