The Israeli at H&M

December 28, 2010 - 9:23 PM by Jessica

This is slightly old news, but not completely. Back in November, the much-anticipated, limited edition collection of Israeli desigher Alber Elbaz went on sale in 200 H&M stores worldwide, including H&M Israel.

Customers went crazy, and were given limited shopping times so that there’d be plenty of shopping time and product for all customers. They slept on the streets the night before the collection opened, and ran around like mad to snatch up the yellow ruffled dress and brightly colored bags created by Elbaz, who was born in Morocco but moved to Israel as a small child.

That is, all customers except for the Jerusalem H&M customers, who were excluded from this special event. Seems that the Tel Aviv H&M got the Lanvin collection, but not the Jerusalem store. When I asked the H&M people why the Jerusalem H&M wasn’t getting the collection, they said that they had “understood” that Jerusalemites wouldn’t be interested in Elbaz’s creations. Clearly, intense discrimination against the Jerusalem fashionistas, and what’s that all about?

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