Heading up to Tel Aviv’s Fourth Floor

May 5, 2011 - 7:54 AM by David

Going to weddings in Tel Aviv is always an eye-opening experience – not only are the people shinier and sharper than your average Jerusalem event, but the locations also can provide a real insight into the treasures that the coastal city has to offer beneath its grimy exterior.

Last night was one such experience, as I attending the wonderfully festive wedding of Amir and Tamara at The Fourth Floor, just off the Ayalon Freeway in the heart of a dilapidated industrial zone. It could have been in SoHo.

Basically, you walk through a run down outdoor vestibule that looks like it could be a setting for a noir detective film scene in the 1960s and enter a small elevator in the equally drab entranceway of four-story warehouse-looking building.

When you exit on the fourth floor, however, you’re transported into a loft/open space as funky/elegant as you’re likely to find in Paris or New York. Overlooking a broad view of the city, The Fourth Floor’s 800 square meters – which they call ‘contemporary urban space’ – is stocked with original art works, unique design features, books and articles collected worldwide in stores and markets from around the world, as well as a gourmet kitchen providing some of the best food I’ve ever sampled at an Israeli wedding.

The modular setup of the room enables the staff – whose owners evidently also run two other establishments – Cafe Noir in Tel Aviv and Sebastian Restaurant in Herzliya Pituach – to adapt the facility to any number of intimate or large events.

The venue provided the perfectly unique setting for a perfectly unique wedding.

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