Nostalgia Sunday – Yoram Levy ad king

July 3, 2011 - 5:23 PM by

It transpires that I am a big Yoram Levy fan and didn’t know it. Levy created some of Israel’s most memorable film advertisements back in the day when you had to get to the movies early if you wanted to catch the commercials — and we did! This one for Stock 84 brandy is notable not only for the 70s fashions but also because it is proof positive of our shared national belief that pilots are, indeed, the apex of Israeli manhood.

Tourists are funny! They have blonde hair, wear Speedos and happily drink our local brew, Maccabi beer, while we locals pine for a nice cold Heineken. But the market hasn’t yet been opened to imports.

More funny tourists! A Japanese couple and an Israeli saleslady drive one another into a mutual frenzy over Nili Textiles.

This last one is from the TV era. It’s an ad for Dapey Zahav, our local Yellow Pages phone directory featuring Dovale Gliksman as a flustered florist and a young Keren Mor as his hapless would-be customer. My favorite line: “Ah, I see you’re looking at the sunflowers”.

Tags: • Category: Entertainment, General, History and Culture, Israeliness, Nostalgia Sunday, Pop Culture, tv 

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