Nostalgia Sunday – Shana Tova!

September 25, 2011 - 6:07 AM by

Sometime during the early 1970s, the Jewish National Fund – Keren Kayemet l’Yisrael, issued a series of postcards in honor of the Jewish New Year. I came into possession of a pristine set some years ago and was charmed by the illustrations. (Click image to view full-sized).

The pictures, it turns out, are by Brigitta Brandeis, who illustrated other Jewish children’s books as well. I suspect this one is something of a self-portrait…

The tower, a symbol of Jewish settlement, in particular the communal kibbutz, is a recurring motif in this series.

The message on the back of the postcard reads: “Making the desert bloom and bettering the Land of Israel’s surroundings”. On the front, of course, it reads “Happy New Year” — which is what we wish all of our Israelity friends. May it be a sweet one, filled with health and happiness. Shana Tova!


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