Exposing Tel Aviv Fashion Week

November 22, 2011 - 12:24 PM by

Designs by Shenkar students will be among those on display at the Israel Fashion Week.

I just returned from a long weekend in Milan, but the real fashion sense seems to be in Tel Aviv.

Israel Fashion Week is taking place, featuring 18 shows by foreign and local designers. Among the local designers presenting their summer 2012 collections will be Sasson Kedem, Mira Zwillinger, Dorin Frankfurt, Galit Levy, Gideon Oberson, Shai Shalom, and Alon Livne, along with fashion works by students from the Shenkar fashion school.

The guest of honor is Italian designer, Roberto Cavalli, who will display his summer 2012 collection, but the focus will be on Israeli design, which is slowly but surely taking its place behind the marquee Paris, New York and Milan magnets.

To make sure that Tel Aviv is given the proper media exposure, the Tourism and Foreign Ministries are hosting over leading fashion and lifestyle journalists from elite magazines around the world.

“Fashion aficionados tend to follow new and leading trends, and are attracted to cultural, historical and entertainment options which are all part of Israel’s unique tourism product,” Tourism Minister Stas Misezhnikov said in a statement released this week.

At the gala opening Sunday night at the Old Jaffa Railway station, a reception hosted by Italian Ambassador Luigi Mattiolo and attended by Tel Aviv Mayor Ron Huldai, an agreement was signed between Ofir Lev, the deputy CEO of the Israel Fashion and Textile Association, and Mario Boselli, president of the Italian Fashion Chamber chamber, which basically adds Tel Aviv to the international fashion calendar.

It appears that from now on, there won’t be any excuse for Israelis to continue dressing down, like I do. It may be time to move to Italy…

Tags: • Category: A New Reality, Art, Business, design, General, Israeliness, Life, Pop Culture, Travel 

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One Comment on Exposing Tel Aviv Fashion Week

  1. TLV FW | ISRAELITY on Wed, Nov 23rd 2011 2:46 PM

    2. [...] already been mention of Tel Aviv Fashion Week, or TLV FW, in David’s recent post, but here’s a little more from behind-the-scenes at today’s [...]

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