American Zuckerberg to sue Israeli Zuckerberg?

December 17, 2011 - 6:31 PM by David

An Israeli high tech entrepreneur has devised a novel idea was to avoid being sued by Facebook. He’s legally changed his name to Mark Zuckerberg.

Rotem Guez runs an online business – Like Store – that promises to enhance companies’ online reputations by offering Facebook users free content only accessible by clicking “like” on the companies’ profiles. Guez acknowledged his company violates Facebook’s terms of use, but said many US. companies offer similar services.

When Facebook lawyers threatened to close him down this week, Guez did the name switch, responding to the lawyers: “If you want to sue me, you’re going to have to sue Mark Zuckerberg.”

Guez, who has a page on Facebook with more than 3,000 likes, responded to one talkback calling him a “huge joke,” with “The world is big enough for more than one Mark Zuckerberg.”

Guez said that he had received mostly “funny reactions” since his story appeared on television news in Israel Thursday.

“I’ve had a flooding of phone calls, as well from people I haven’t seen for years. The people I did talk to think it’s a mad idea, but take it with a smile,” he wrote in an email to the Los Angeles Times.
“It’s amusing, you know, because I’m so small while Facebook’s huge,” he added.

Since the story of the name change came out, Guez said that Facebook has had only one reaction: they disabled his personal profile.

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