A cheesy metaphor

January 17, 2012 - 9:24 PM by Jessica

More about food. Sort of.

The Gad cheese grandfather

In this clever, tongue-in-cheek video by second-year film students at Hebrew University’s Bezalel Academy of Arts and Design, the faces of an assortment of familiar Israeli and imported food products — the Gerber baby, the Gad cheese grandfather, the Kinder chocolate child, the Quaker men — talk amongst themselves in the fridge and cabinet about the smelly Gad tzafatit cheese in their midst. I found it amusing that they chose tzfatit — such a quintessential Israeli cheese, at least to me, that was once sold in salty, crumbly chunks, sliced off a large, damp mound from the corner makolet — as the smelly culprit of the fridge.

Carpet tiles (Photo credit: Tchochkes)

As their ‘owner’ removes the cheese, tastes it and proceeds to throw it out, he moves around a very Israeli kitchen, from the pullout drawer of oils and vinegars to the floor laid with classic Persian carpet tiles.

But the point of the video, says one commentator, is to recognize the metaphor of the movie. The peak in life, is not necessarily the refrigerator shelf, where it appears that everyone should be situated. But rather, the garbage pail, which may represent the margins of society or a greater mix of products, may offer more self-expression, and, more happiness.

It’s good to get the inner meaning, but you can just appreciate the clever aspects of this student project that has already been viewed more than 30,000 times.