Foto Friday – T-Market Tel Aviv 2012

April 12, 2012 - 5:50 PM by

We are back from the T:Market Tel-Aviv Passover 2012 and are now all kitted out for summer. The event, which has been going strong for almost a decade, gathers the city’s independent t-shirt designers together under one roof (it’s more of a tent, really) for a 3-day long festival of fashion, accessories and music.

T-shirts, according to a lengthy Wikipedia entry, are a form of personal expression. Fortunately, for those who have difficulty in expressing themselves, (or perhaps, in forming coherent thoughts), since the 1950s there have been manufacturers willing to fill the echoing gap and Israel has long been a part of that trend (check out my Entebbe Raid tee from 1976). Over the past few years, however, there has been an explosion in underground manufacturers using the t-shirt as a canvas to post artistic, social and/or political commentary and/or humor.

Their messages aren’t everyone’s cup of tea (or is that tee?) and the humor of today’s Israeli youth might not be accessible to all. For example, last year I did not get why a picture of a jihadist Smurf caused gales of laughter among the 12 year-old set, and you have to know who Uza the duck from Educational TV is to understand the Rambo-like image of “Uza and Uzi”. Similarly, you must be familiar with the wandering boy Marco from the children’s cartoon series The Heart to understand why he’s searching Google for “mother”.

This year, Passover was the theme for the T:Market’s promotional photo shoot, with matza anad gefilte fish playing an important part of the styling.

Photo by Ben Palhov

This karate chopping matza-mauling cutie sports a top by TwentyFourSeven
Photo by Ben Palhov

Fashion house Chop Shop offers more conventional wares in an unconventional setting…

Haifa-based GhosTown were selling off their Winter 2012 collection, featuring designs by Broken Fingaz Crew

Hand to Hand, based in Paris and Tel Aviv, offer a glimpse into their screen-printing process and, if you visit their Facebook page, into the ink drawing process as well.

Gelada Studio express their Russian origins with a nod and wink to Soviet realism…
Photo by Ben Palhov

And judging from the many Press & TV clips on their Facebook page, their Socialist-styled themes have resonated with the Israeli celebrity set!

There are another 30-odd exhibitors at the T:Market, which continues running through the weekend, with a full exhibitor list available at Dice Marketing. If you can, get on over there and if not, check out the T:Market page on Facebook.

I’m posting early as today (Thursday) is the eve of Passover’s second holiday. Chag Sameach to all!


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