Bouquet entrepreneurs

April 16, 2012 - 1:15 PM by

Having worked for a florist once, I know just a little about arranging flowers, and it’s still a pleasure of mine, particularly during my favorite flower season, Israel’s winter, when poppies and tulips abound.

But there are several enterprising Israelis who have made flower accoutrements into a profession. One company I’m thinking of is design group T.H.+E, which created the VAZU, a thin, collapsible plastic vase imprinted with bold prints that is a fave gift of mine to give both for its creativity, durability and size — no searching for high shelves for storing this vase.

I also recently heard about Bouquoo, a father-and-daughter team that created a vase for tall flower arrangements. The vase includes a glass spine for keeping the flower bunch upright, and then set in a low glass that doesn’t detract from the flowers themselves. Again, given small Israeli spaces, it serves the vase purpose, but stores easily without taking up too much space.

Given that it’s not inexpensive to manufacture, Charles and Adele Yawitz, the father-daughter Bouquoo team, embarked on a Kickstarter campaign to raise $20,000 in order to jumpstart their first manufacturing run. Kickstarter is an online funding platform for creative types. Those who pledge money don’t necessarily receive anything in return — although $300 Bouquoo ‘investors’ will receive a museum version of Bouquoo — except for the knowledge that they’ve helped someone realize their dream.

No pressure, though…


3 Comments on Bouquet entrepreneurs

  1. Charlie Yawitz on Tue, Apr 17th 2012 11:23 AM
  2. We were so flattered to be part of this article and just wanted to give readers a progress report on how our Kickstarter funding round is going. I should point out that there are great rewards for backers at every price level, from $2 on up. $10 backers get a set of original postcards, and $60 backers are pre-ordering the vase itself. Since we’re based in Israel, we can offer the vase to our Israel-based backers for only $50. Be sure to check out all the pledge levels, since some of them have bonus artwork by Adela, the daughter side of the father-daughter team.

    Kickstarter transfers the funds only if we meet our goal, so backers have no risk. We’re happy to welcome more people to the community of micro-funders making this a reality!

  3. Miriam on Tue, Apr 17th 2012 2:02 PM
  4. I for one, who have seen a prototype of this vase, recommend going to Kickstarter to become a backer / customer for the first production run. Why, you ask?
    First, cause it’s beautiful, belongs on your table and will make you happy.
    And Second: we only get the vase if Charlie and Adele meet their $20K minimum.
    Run, don’t walk, to
    My table will thank you.

  5. Yael Goldwasser on Wed, Apr 18th 2012 7:30 PM
  6. We received two such vases as a gift from Japan about a year ago – who took the idea from whom? Or did it come up simultaneously in both Israel and Japan?

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