Having worked for a florist once, I know just a little about arranging flowers, and it’s still a pleasure of mine, particularly during my favorite flower season, Israel’s winter, when poppies and tulips abound.
But there are several enterprising Israelis who have made flower accoutrements into a profession. One company I’m thinking of is design group T.H.+E, which created the VAZU, a thin, collapsible plastic vase imprinted with bold prints that is a fave gift of mine to give both for its creativity, durability and size — no searching for high shelves for storing this vase.
I also recently heard about Bouquoo, a father-and-daughter team that created a vase for tall flower arrangements. The vase includes a glass spine for keeping the flower bunch upright, and then set in a low glass that doesn’t detract from the flowers themselves. Again, given small Israeli spaces, it serves the vase purpose, but stores easily without taking up too much space.
Given that it’s not inexpensive to manufacture, Charles and Adele Yawitz, the father-daughter Bouquoo team, embarked on a Kickstarter campaign to raise $20,000 in order to jumpstart their first manufacturing run. Kickstarter is an online funding platform for creative types. Those who pledge money don’t necessarily receive anything in return — although $300 Bouquoo ‘investors’ will receive a museum version of Bouquoo — except for the knowledge that they’ve helped someone realize their dream.
No pressure, though…