Lollapalooza coming to Israel

August 6, 2012 - 10:36 PM by

Two events announced this week- one taking place this month and the other in a year’s time – mark a watershed moment for Israeli pop culture.

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The first was the statement released by Perry Farrell, the alternative rock pioneer with Jane’s Addiction and the founder of the long-running festival Lollapalooza that the annual Chicago event which attracts the cream of the indie and alternative music artists will be branching out internationally, arriving in Tel Aviv in August 2013.

Saying that Tel Aviv is widely recognized as an international culture capital and is known across the world for its art, architecture, and bustling nightlife, the statement added that the Tel Aviv festival would take place at Hayarkon Park from August 20-22, 2013 and “will provide the same world-class experience that fans across the globe have come to expect, beginning with the location.”

Farrell has been a longtime supporter of Israel, visiting many times and appearing last year with Jane’s Addiction. In a promotional video announcing the festival, Farrell said, “In Tel Aviv, you have all the hotels right on the beach, and man, let me tell you, it’s sexy. There’s no curfew, so talk about an after party! When the party at Hayarkon Park lets out, you can be right on to the next one. And they [Israelis] love to dance. And they have their parties right on the beach. You can be in the water, rocking out.”

Farrell added that representatives of the two Israeli partners in the festival – record company NMC and Plug concert promotions were in attendance at Lollapalooza in Chicago last weekend to learn about the festival’s production, and at the same time brief the festival organizers about the specific requests and requirements to stage the three-day, 50-artists show in Tel Aviv.

The other big musical event won’t have to wait for next year. From August 27-31, the first Jerusalem Music Conference will be taking place, with over 40 local artists performing showcase sets for an expected 300 key international music movers, including representatives from noted international music festivals Glastonbury, Exit, Primavera, and the CMJ Music Marathon.

Jeremy Hulsh, the director of Oleh! Records, one of the conference organizers, explained that the goal of the conference was to create “real value for the local music sector as we aim to develop Israeli music for export abroad. We worked really hard to secure speakers and representatives of the highest caliber, and among the attendees will be representatives of major booking agencies from the US and Europe, festival promoters, talent buyers and journalists.”

Among the artists who have already been scheduled to perform are Adomi with Berry Sakharof, Red Band, Ninet, Hayehudim featuring a special English musical project, and many more. Interested musicians can still apply to perform at the conference via its website.

It looks like both this August and next one are going to be hot ones, and we’re not just talking about the weather.

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