Nostalgia Sunday – Hopes for the New Year
The tradition of sending out greeting cards on Rosh Hashana seems to be as old as postal services themselves.
Last year, an exhibition at the Ramle Museum presented 100 years of Shana Tova cards from the First Zionist Congress, through community life in Europe, Holocaust, waves of immigration to Jewish state, Israel’s wars and admiration of the IDF (some examples here).
The main message of these cards was hope for building a new Jewish state — a effort that might even include a ride on a blimp laden with the fruits of the land. (Click to send this card) According to the Ynet article about the exhibit “The Zionist postcards… usually included the smiling faces of the senders among pictures of the Negev and Galilee. The postcards themselves were very optimistic, with many grand words about redeeming the lands, as well as wishes for peace and serenity.”
Hopes for a better future extended to the material as well and there is a whole genre of cards that express visually the sender’s wishes that the recipient benefit from a new bicycle, for example, (and this is before Yom Kippur became bicycle day in Israel!).
One of my favorite cards of all time: a wish for a new house and car…
But really, why beat around the bush? Here’s a picture of some cash money!
These images come courtesy of the wonderful Nostal.co.il’s ShanaTova service, which lets users send personalized free e-cards. There’s still time to send some out if you hurry.
Another very cute New Year’s e-card service: Shana Tova.org, sponsored by Israel’s Ministry of Public Diplomacy & Diaspora Affairs, which offers a range of images and texts from which to choose. My personal favorite: “Have a sweet year but not too sweet…After all, your health is important too!” — a heaping helping of Jewish neurosis with a dash of hypochondria, just the way we like it.
Shana Tova! Here’s to a year of health, happiness, prosperity and hopes of peace.