Foto Friday – Crowdfunding Kaleidescope

December 28, 2012 - 4:27 PM by

Among many other titles, 2012 can definitely be called “The Year of Crowdfunding”. Last year crowdfunding raised $1.2 billion, according to the Crowd Funding Industry Report for 2011 published by, and the number is expected to be double for 2012.

Crowdfunding, (alternately crowd funding, crowd financing, equity crowdfunding, or hyper funding), according to Wikipedia, “describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.

“Crowd funding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, movie or free software development, inventions development and scientific research.”

Artistic endeavors are a main beneficiary of the trend. A recent New York Times article reported that has raised over $38 million in the last three years for music-related projects. 17 films at this year’s Sundance Film Festival raised funds via Kickstarter, which has also become — according to no less an authority than Publisher’s Weekly — one of the top 5 indie comic book publishers in America… without even being a publisher.

On a local note, a comic book Haggadah project by Israel’s own Dry Bones by Yaakov Kirschen was oversubscribed on Kickstarter to the tune of $20,000-plus.

2012 was also the year that collective micro-financing reached a tipping point and went global with sites sprouting up all over the globe. Could Israel be far behind?

No, of course not. Enter Start*ART, Israel’s own crowdfunding platform for art and art-related projects, including Kaleidescope Press, whose publisher, photographer Yigal Feliks, is seeking NIS 20,000 for a series of album-quality books of works by some of Israel’s most respected photographers: Yosaif Cohain, Igael Shemtov, Orit Siman-Tov and Feliks himself (click to view video).

Cohain co-founded the photography department at the Bezalel Academy of Arts and Design, and was the first Israeli photographer to exhibit at the Tel Aviv Museum in 1978. The planned book, entitled “Yuval”, will feature 88 black and white panoramic photos from that show.

Shemtov’s work has been collected by museums in Israel and abroad. His “Photographs 1979-1980″ will be a two-volume set depicting an Israel that has all but disappeared.

Siman-Tov’s “What surrounds us” will present 66 images of Israelis and what they do during their leisure time.

As in all other crowdfunding sites, backers can make pledges both large and small, in return for gifts. NIS 10 backers become part of the Kaleidescope community, NIS 50 backers will receive a 10% discount on two Kaleidescope book purchases, NIS 100 get 10% off on five books plus a HD digital book. NIS 170 pledgers will receive a copy of the 18-page volume about the capital city’s downtown scene, “Jerusalem Performance” by Yigal, Feliks, the 10% discount on 5 books plus an invitation to the celebratory book launch where they can pick up their gifts.*

NIS 270 provides backers with a signed copy of the book “1;2;443″ by Yigal Feliks plus launch invitation. The book — named for the highways connecting Jerusalem, Tel Aviv and Haifa — presents 52 images from Feliks’ explorations on and around central Israel.


NIS 340 backers will receive a copy of the book “Yuval” by photographer Yosaif Cohain plus launch invitation, NIS 480 backers will receive a copy of the two-volume book “Photographs 1979-1980″ by photographer Igael Shemtov plus launch invitation, NIS 700 gives pledgers a choice of three out of the five volumes to be published, plus the invite.

Those giving NIS 1260 will receive signed copies of all five volumes plus launch invitation, NIS 1500 backers will be given the signed five volumes along with a 26cm x 40cm size museum-quality numbered photographic print, plus invite. NIS 2500 offers donors the signed five volumes along with a 36cm x 55cm size museum-quality numbered photographic print, plus invite. And NIS 5000 donors get the whole store: signed five volumes, a large-size 50cm x 75cm size museum-quality numbered photographic print, plus the invitation to the book launch.

For anyone who loves and/or collects Israeli photography, this is a wonderful and relatively low-cost opportunity to get involved with the Israeli art scene. The Kaleidescope Press project closes on January 26 so don’t delay — crowdfund today!

* In all cases, shipment will bear an additional charge for postage and handling.


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