Foto Friday – Yosef Adest’s 52 Frames
Yosef Adest is a self-described Photographer/Video Producer Entrepreneur, Oleh from the US and Tel Aviv resident. Adest also has a flair for organizing group projects.
Case in point: Fifty-Two Frames on the Second Floor, a new exhibition spearheaded by Adest that opens this coming Monday at Tel Aviv’s Cookies Cream Bar. The exhibit features photos from 52 Frames, a project he organized on Facebook, in which photographers from around the world share the best of their weekly work produced according to different themes.
The theme of Love, for example, yielded this image of kissing couple. Adest commented that he’d just met them that same day. “I had them in this ‘just about to kiss’ pose for about 5 minutes!”
That photo is of Adest’s trusty Canon camera (which he uses for for point-and-shoot photos) as photographed by his in-studio Canon 5D Mark 3. He provides online followers with instruction — for example, How to set up an ‘infinity white’ product shot in less than 10 minutes — and offers critique as well.
52 Frames has a “cousin” project, also organized by Adest, called Photography Project 12, a group of professional photographers who commit to posting one new photo each month, according to a challenging theme, for example practicing the HDR (High Dynamic Range) photo technique, in this case on Dizengoff Street…
Photographers interested in joining the 52 Frames group should contact Adest via his Facebook page or website. To follow the progress of these projects, give Yosef Adest Video & Photography a “Like”. And to learn more about how he works his magic, take a look at this “Behind the scenes” video of how the “Physics” shot came about.
More examples of his work:
BTW, you may remember Adest’s name from the humorous Sh*t Anglos in Israel Say viral video that made the rounds in 2012. Just for laughs, here it is again!