From Material Girl to Zionist
Filed under: A New Reality, coexistence, Entertainment, General, Israeliness, Life, Music, Pop Culture
The Material Girl, who provided a spectacle-filled half time show for attendees and viewers of the Super Bowl on Sunday night, scored her own Hebrew touchdown this week when she announced that her mega-tour to promote her new album MDNA would kick off on May 29 at Ramat Gan Stadium.
In a press conference, Israeli promoter Shuki Weiss disclosed that the 54-year-old cultural icon will arrive in Israel two weeks before the concert, accompanied by an entourage of more than 300 people, to carry out intensive rehearsals for the show.
And since debuts of world tours of someone of Madonna’s caliber are international news events, hundreds of foreign entertainment journalists are expected to descend on the country.
This provides an amazing PR opportunity for Israel to gain worldwide exposure for a news event that has nothing to do with the things we’re usually in the news for: Iran, Palestinians, Hezbollah, separate seating for men and women, or any other of the issues that the foreign media tends to focus on when Israel is the topic.
How cool is it that instead of more of the same, this time we’re going to be seen hand in hand with the world debut of Madonna’s show that is going to travel to over 50 other cities in the world and probably one of the biggest-grossing tours of the year. While it may be a coincidence that the tour is starting in Israel, Madonna’s past indicates that she’s developed a real affinity for the country and its people ever since she performed here for the first time in 1999 at Hayarkon Park.
Since then, she’s returned a number of times for event as the Kabbala Center in Tel Aviv, and in September, 2009, she closed her Sticky & Sweet tour back at Hayarkon Park with two shows.
“It isn’t even a regular visit anymore when she comes,” Weiss said at the press conference on Tuesday. “It’s as if she is the process of making aliya.”
What he probably meant was that Madonna likely feels comfortable with the country and its lifestyle to the extent that she decided to use it as a base for two weeks ahead of the tour’s opening.
“Every time I come here, I get so supercharged with energy,” she said onstage in 2009. “I truly believe that Israel is the energy center of the world. And I also believe that if we can all live together in harmony in this place, then we can live in peace all over the world.”
By choosing to open her tour here and bringing the world’s focus to our small country, Madonna is doing a great service in promoting the above ideals and spreading the word that what we have here is indeed the energy center of the world, and proving that in addition to whatever other monikors that she’s had hoisted upon her, there’s one more that fits her to a T: Zionist.
Israeli TV ad too ‘HOT’ for Iran to handle
Filed under: A New Reality, Business, coexistence, Entertainment, General, Israeliness, Life, News, Pop Culture, Technology, tv, War

One thing Israelis can take pride in is their dark, subversive sense of humor.
Iran’s aiming to complete their nuclear program and aim missiles at Tel Aviv? No problem, let’s use it as a comedic backdrop.
That’s the case anyway with the current TV ad campaign by cable provider HOT, which is promoting its ‘on-demand’ epidsodes of the popular spy-comedy show ‘Asfur’ by offering a free Samsung Galaxy tablet as enticement for prospective customers to sign up for the on-demand package.
In the ad, a bored Mossad agent stationed in Iran, apparently to monitor Iran’s nuclear development, meets up with three characters from the show who are also clandestinely in the country dressed as women. Sitting in a café, the agent shows off the Samsung Galaxy, explaining that he used his downtime to use the on-demand option to watch episodes of ‘Asfur.’
At the end of the clip, one of the three Asfur accidentally pushes an application on the tablet over the frantic efforts of the agent, and a nuclear reactor is detonated in the background.
Typical Israeli sophomoric, whistling in the dark, hilarious humor. But evidently neither Iran nor Samsung are seeing the levity in it. According to a report in The Jerusalem Post sourcing Iran’s Press TV, Arsalan Fat’hipour, who heads the Iranian parliament’s energy committee, said over the weekend that Tehran was considering imposing a complete ban on buying all Samsung products. And, of course, they’ll probably aim their first operational nuke at the HOT corporate offices.
Meanwhile Samsung issued a statement saying, “Samsung Electronics is aware of a recent news report in Iranian media regarding an advertisement aired by HOT cable network of Israel. This advertisement was produced by HOT cable network without Samsung’s knowledge or participation… As a member of the global community, Samsung is committed to demonstrating respect for all people and cultures around the globe.”
The question is, how did Iran know that HOT was even airing the ads? Do they have spy here who subscribes to the company’s ‘Three-in-one” cable/Internet/phone service? If so, I hope they’re just as frustrated as the rest of us at having ‘You, Me & Dupree’ screening a million times a month on its movie channels. But I also hope he doesn’t have an itchy trigger finger.
In English or Hebrew, it’s Yael Deckelbaum
Filed under: A New Reality, Entertainment, General, Israeliness, Life, Music, Pop Culture
The number of Israel rock and pop artists singing in English in recent years has exploded. Between Assaf Avidan, Geva Alon, Tamar Eisenman, and a plethora of others, it seems sometimes like there’s more English than Hebrew out there.
So, in a refreshing change of pace, one of the first Israeli singers in English – Yael Deckelbaum – is bucking the trend and has just released her first exclusively Hebrew-language CD, Joy and Sadness.
A long-time fixture on the Israeli-Anglo club and festival circuit, Deckelbaum combines the folkie elements of Joni Mitchell and the bluesy wail of Janis Joplin into a cohesive whole. She’s the daughter of the late David Deckelbaum, who immigrated to Israel from Canada as a youngster and with his banjo led the bawdy folk/country/Irish Jerusalem legends The Taverners throughout the 1970s and 80. That’s where young Yael learned about music, and not even into her teens, she was joining her father onstage at The Jacob’s Ladder Folk Festival – Israel’s annual version of Woodstock.
By her early 20s, she stepped into the solo spotlight, and has been a live mainstay on Israeli stages – becoming even more well-known when she joined up with singers Karolina and Dana Adini to form the vocal trio Habanot Nechama.
After releasing her debut solo album in 2009 called Ground Zero, Deckelbaum began focusing on writing songs in Hebrew – her actual native tongue. And the result is Joy and Sadness, featuring a poignant photo of a young Deckelbaum riding on the shoulders of her father.
She promises she hasn’t abandoned writing and performing in English, and when she takes the stage for the album’s debut this month in Tel Aviv, she’ll be bi-lingual, and backed by two different bands – her own and special guests Mashina.
Whatever language Deckelbaum sings in, it seems to come out magic.
Sabras battle it out in court
Filed under: A New Reality, Business, Entertainment, General, Israeliness, Life, Pop Culture, tv
On one side we have Kishkashta, the thorny singing star of Israeli Educational TV’s children’s broadcasts for over 30 years. And on the other side is Shpitzkik, the spiky sabra mascot designed for the Israel Olympic Committee and the team of athletes headed to the Olympics this year.
IET has filed a motion with the Tel Aviv District Court to prevent the IOC from using Shpitzik because they say the two mutant sabras are too similar in appearance.
This case is actually being covered, and while not as urgent as the continuation of the Israeli-Palestinian peace talks, it is causing nail biting and nervousness among cartoon plant life around the country.
According to a report in The Jerusalem Post, Kishkashta made his first TV appearances in the 1970s, as part of the children’s show Ma Pit’om! (“What on Earth!”), and became known for his deep, somewhat lugubrious voice and signature song “They call me Kishkashta.”
In December, the IOC chose Shpitzik, a jaunty cactus clad in Israel’s official Olympic strip, as the mascot that will accompany the Israeli delegation to the London 2012 Olympic Games later this year.
The case is in court now, and our wise judicial sages will undoubtedly and down a just ruling. Sabras everywhere are bristling waiting for the answer. But in my mind, you can’t beat Kishkashta’s talent.
Eretz Nehederet takes on Birthright
Filed under: A New Reality, coexistence, education, Entertainment, General, Israeliness, Life, Pop Culture, Travel, tv

Eretz Nehederet actors portraying American-Jewish participants of a Birthright trip in ecstacy over learning they're going to visit Yad Vashem.
Only a few months ago, there was the controversy over the video campaign by the Ministry of Absorption to convince expatriate Israelis to come home. Whether due to lack of understanding by the makers of the videos (claim critics) or over sensitivity by those offended by the videos (claim advocates), the results proved that we don’t really see each other in the same we see ourselves.
That’s why it’s good for someone to come along once in a while and flatten the playing field by being so offensive that you can’t help but laugh. And that someone this time is Eretz Nehederet, the irreverent Channel 2 comedy/satire series poking fun at current events, national leaders, and in this case of the premiere of its ninth season last week, the Birthright/Taglit program.
As Haaretz put it, “In a rare jab at visiting Diaspora Jews, Israel’s premier satirical television show, Eretz Nehederet (A Wonderful Country), took on Taglit-Birthright Israel during its Monday night season premier.”
The skit in question follows a Birthright group as they travel by bus through the country accompanied by an Israeli guide.
You’ve got all the Diaspora Jewish stereotypes, as seen through Israeli eyes – the Jewish American Princesses, the partying, vulgar frat boys and the drug and the sex-addled South American participants.
Cynical to the nth degree, the skit – conducted in a mixture of Hebrew and English -manages to make fun of American Jewish allegiance to Israel, Birthright’s use of Holocaust guilt to encourage the participants to hit up their parents for contributions, and the cocky Israeli mentality as portrayed by the tour guide whose bravado gets him blown up by a land mine.
The skit (available here at least temporarily) loses steam half way through, but it’s still worth searching for in Hebrew on YouTube for its first few minutes for the setup, which provides some of the sharpest parody the show has created.
If American Jewish-Israeli ties were tenuous before this, I shudder to think where they’ll go after the sensitive American Jewish community views this.














