Israeli TV ad too ‘HOT’ for Iran to handle
Filed under: A New Reality, Business, coexistence, Entertainment, General, Israeliness, Life, News, Pop Culture, Technology, tv, War

One thing Israelis can take pride in is their dark, subversive sense of humor.
Iran’s aiming to complete their nuclear program and aim missiles at Tel Aviv? No problem, let’s use it as a comedic backdrop.
That’s the case anyway with the current TV ad campaign by cable provider HOT, which is promoting its ‘on-demand’ epidsodes of the popular spy-comedy show ‘Asfur’ by offering a free Samsung Galaxy tablet as enticement for prospective customers to sign up for the on-demand package.
In the ad, a bored Mossad agent stationed in Iran, apparently to monitor Iran’s nuclear development, meets up with three characters from the show who are also clandestinely in the country dressed as women. Sitting in a café, the agent shows off the Samsung Galaxy, explaining that he used his downtime to use the on-demand option to watch episodes of ‘Asfur.’
At the end of the clip, one of the three Asfur accidentally pushes an application on the tablet over the frantic efforts of the agent, and a nuclear reactor is detonated in the background.
Typical Israeli sophomoric, whistling in the dark, hilarious humor. But evidently neither Iran nor Samsung are seeing the levity in it. According to a report in The Jerusalem Post sourcing Iran’s Press TV, Arsalan Fat’hipour, who heads the Iranian parliament’s energy committee, said over the weekend that Tehran was considering imposing a complete ban on buying all Samsung products. And, of course, they’ll probably aim their first operational nuke at the HOT corporate offices.
Meanwhile Samsung issued a statement saying, “Samsung Electronics is aware of a recent news report in Iranian media regarding an advertisement aired by HOT cable network of Israel. This advertisement was produced by HOT cable network without Samsung’s knowledge or participation… As a member of the global community, Samsung is committed to demonstrating respect for all people and cultures around the globe.”
The question is, how did Iran know that HOT was even airing the ads? Do they have spy here who subscribes to the company’s ‘Three-in-one” cable/Internet/phone service? If so, I hope they’re just as frustrated as the rest of us at having ‘You, Me & Dupree’ screening a million times a month on its movie channels. But I also hope he doesn’t have an itchy trigger finger.
Israel’s big jump
Filed under: A New Reality, General, Israeliness, Life, News, Technology, War
It’s not something you see every day – or even every 15 years apparently.
Not that anyone other than those that participated actually saw anything, but overnight earlier this week, about 1,000 paratroopers in the IDF conducted a brigade-level parachute jump exercise.
According to The Jerusalem Post, the last time such a drill was held was over 15 years ago, even though soldiers in the Paratroopers Brigade, as well as some other IDF units, continue to undergo parachuting training on a regular basis.
The jump was kept hush-hush, but of course the families and friends of the families knew all about it, which means that most of the country was aware it was taking place. And when the army publicly disclosed the exercise 24 hours later and published photos and video of the jump, proud fathers and mothers scrutinized them for a glimpse of their sons.
According to military assessments, those sons are going to play an important role in any potential future conflict in the region.
“We cannot know what will happen in the changing Middle East and every western military which respects itself needs to know how to parachute large forces, bring them back together and then launch an attack,” Paratroopers Brigade commander Col. Amir Baram told reporters ahead of the jump which was done from Israel Air Force C-130 Hercules transport aircraft over the Negev Desert
The jump went off as planned, and while the commanders were concerned that some paratroopers might be injured during the landing due to the heavy loads they were carrying, the IDF announced that only four soldiers required medical treatment for injuries to their legs.
Take a look at the jump here.
Tel Aviv bars get physical
Filed under: A New Reality, Business, education, Entertainment, General, Israeliness, Life, Technology
According to Ha’aretz, the series of lectures on everything from quantum physics and linguistics to space and high tech is the initiative of the Weizmann Institute of Science in Rehovot, which is looking for ways to broaden their student base.
“”We were thinking about how to get to the general public, who might find science lectures interesting but just doesn’t know it. If we arrived at where they were, they might listen,” Weizmann Institute spokesman Yivsam Azgad told Haaretz. Especially if there’s some really good dark beer on tap, he might have added.
At first, the idea was met with skepticism by the hip, Tel Aviv night club establishment.
“Bar owners were reluctant to give away their establishment on Thursday nights. There were those who told me ‘you don’t know bars in Tel Aviv, they’re loud, people drink and make out, how would the lecturer feel?’”
Only that it turned out that the skeptics were in the minority, with the project now taking place in 40 bars, including some of the biggest and most successful in the city, with another 50-venue project in the works.
Some offshoots to the project include “User Interface on a Beer,” a series of lectures taking place in bars and geared at programmers and Internet professionals. Another is Wize, which hosts bar lectures on a weekly basis. The upshot is that the science geeks and the beautiful night lifers are finding out they’re often one and the same. And, if nothing else, there are surely some very original pick up lines coming out of the lectures. Did you hear the one about the wave function who couldn’t walk straight?
Foto Friday – 360 degree Holy Land
Filed under: Art, coexistence, education, Entertainment, Foto Friday, General, History and Culture, Holidays, Movies, Picture of the Week, Politics, Pop Culture, Religion, Technology, Travel, tv
The Internet offers us endless ways to view the sites and sounds of the Holy Land. This week, we present some of the many panoramic photo and video images that are available online.
Panoramic photography, states Wikipedia, “is a technique of photography, using specialized equipment or software, that captures images with elongated fields of view. It is sometimes known as wide format photography.” (Click here for more about the methods used to create 360 images). Panoramic photo images have been around since the mid 1800s; this one of Jerusalem was taken in the early 20th century.
Photo courtesy of Wikimedia Commons.
As with everything else photographic, clearly, the technology has evolved. Take, for example, this amazing 360 degree panoramic photo of the Galilee.
Tel Yodfat, Galilee, Israel in Israel
The Church of All Nations is located on Mount of Olives in Jerusalem, next to the Garden of Gethsemane. Click on this photo — the link will take you to a panoramic view of the Church, the Garden and the walls of the Old City, courtesy of 3D Israel.

Israeli company Simply Live has developed a highly technologically advanced 360 degree video camera (only last week presented at the Bezeq Expo innovation showcase). Click on this photo of the Church of the Holy Sepulchre — the link takes you to their site where you can view an interactive video that allows you to enter and move through the Church interior.
A fascinating if politically charged panoramic view of Israel’s coastline as viewed from the West Bank is available at MyIsrael.com. The site owners are very blunt about the purpose of the wide-angle shot: they wish to show how vulnerable Israel would be to an attack were pre-1967 borders to be reinstated. It takes only one look to see why the situation here is complicated.
Even on its own, the image is complex: a very wide-angle view (MyIsrael.com say it is the largest publicly available) with interactive controls so that viewers can zoom in on highly detailed close ups. Photographer Yaal Herman provides several pages of explanation on how the photo (really hundreds of photos stitched together) was accomplished. Click on this thumbnail to see the full version.
Whatever the political future holds, we can still hope for stability, quiet and — dare I say it? — peace. A few weeks ago, I was in Bethlehem once again for the annual Papal Peace Run. Instead of a highly secured, quick in-and-out, I would like to be able to return one day at my leisure to visit the Church of the Nativity. Till then, I will visit this way — and invite you to do so, too. Happy holidays to all.
Church Nativity Bethlehem in Israel
Grotto of the Nativity – Church of the Nativity, Betlehem in Israel
Apple fanboys rejoice: tech giant opening development center in Israel
My friend Eliezer is such an Apple fanboy that, when he heard that Apple is planning to open a development center in Israel in Haifa, he seriously considered moving or commuting there.
While I expect Eliezer will maintain his Jerusalem residence, the news was nevertheless exciting (especially for those – me not included unfortunately – who bought Apple stock when it dipped below $80/share at the beginning of the financial crisis in 2008 – it closed at $383 today – and believe a blue and white connection will boost that price even further). For the rest of us, well: Apple in Israel – wow! And even more so: this will be Apple’s first ever development center outside the U.S.
Apple’s plans materialized earlier this week when a delegation headed by Apple VP Ed Frank, visited Israel over the weekend, touring sites like Haifa’s Scientific Industries Center (MATAM), according to Ynet.
Ynet also reported that Aharon Aharon, former head of Zoran Corporation’s R&D center, has been named the head of the new development center in Israel. The Marker added that Apple has hired a real estate company to find it a site big enough to house about 200 workers.
The move apparently is not dependent on another big Apple announcement: the acquisition of Israeli chipmaker Anobit, currently in the works for some half a billion dollars, but the two will undoubtedly play off each other. Anobit develops flash memory for smart phones, tablet computers and music players – all three of which are Apple’s hottest properties. Faster flash could help speed up Apple’s devices, which would help keep the distance between iPhones, iPads and competing Android units.
How did Apple get interested in Israel? It may have started when the company hired Haifa resident Johny Srouji in 2008. Srouji is a VP at the company involved in the chip-making field. Never hurts to have a little protexia in Cupertino.
Will a bonified Apple presence increase the adoption rate of Apple tech in the Holy Land? Judging from visits to my local Aroma café, Apple has nothing to worry about: I now see more MacBooks than Windows machines these days.
But hosting Apple’s first overseas development center certainly gives us bragging rights…that is until the next big deal in this hi-tech Holy Land is announced.














