Nostalgia Sunday – Not the 9 o’clock news

Ladies and gentlemen, history was made on the Israel Broadcasting Authority (IBA) nightly newscast at 8 minutes to 8 this evening when the Israel Broadcasting Authority announced that the Israel Broadcasting Authority nightly newscast would be broadcast at 8 minutes to 8 this and every evening henceforth. Earth shattering, I know, and only 20 years after it would have actually been a significant announcement. Coming as it does, in 2012, it is another in a string of dopey decisions made over the years. Let’s take a look back on a few, shall we?

First, some facts: it is true that Israel’s first prime minister, David Ben Gurion, opposed introducing television into the new State of Israel. It is also true that television made it through the back door as an instructional tool in 1966, when Israel Educational Television (IETV) began broadcasting under the auspices of the Education Ministry, with programs initially received by 32 schools.

Needless to say, broadcasting was in black-and-white as the technology was less expensive and in keeping with the authorities’ frowning upon the whole affair. According to the Wikipedia entry on Television in Israel, “Arnon Zuckerman, the IBA director general from 1973 to March 1979, cites Golda Meir (Israel’s Prime Minister 1969-1974) saying about color television, ‘It is so artificial, I know it from America. There is no need for this’.”

No need, perhaps, but by the mid-seventies you couldn’t get black and white equipment so by dint of circumstance, Israeli consumers were only able to buy color televisions while IBA was forced to purchase color-enabled gear. You would think that Israel would have then naturally segued into color TV broadcasting and viewing… but you would be wrong.

Please note the underlying lunacy in this cut-and-dried account of what actually happened, again from Wikipedia: “According to Yair Lapid’s biographical book about his father, Tommy Lapid, who was the IBA director general from April 1979 to March 1984, the IBA had the necessary equipment for filming and broadcasting in color for nearly a decade before putting it into use; however the introduction of color transmissions was halted due to political pressure and threats of industrial actions.”

“Industrial action” refers to IBA technical staff who felt threatened by the introduction of video technology and color video at that. “Owing to this state of affairs, newscasts and other regular productions were filmed using black and white cameras; however many special productions ordered from private Israeli studios (in particular the Herzliya Studios) were filmed and taped in color.”

Then things got really crazy. “The Israeli government frowned upon the increasing import of color TV sets, which it considered a threat to Israeli economic stability and an improper pursuit of luxury, which allegedly increased social gaps. Therefore, the government ordered IBA and IETV to broadcast entirely in black and white and erase the color from any color-taped telecast.”

I know. IBA is beginning to sound like that movie Pleasantville.

So, with the great technical ingenuity that would serve Israel so well decades later as the “Start-up Nation”, IBA introduced the mehikon — literally, the “eraser” — which interfered with the color signal and triggered a “color killer” mechanism. And with the even greater ingenuity that would serve Israel so well decades later as the “Nation of Upstarts”, the average Israeli simply went out and purchased a color television set equipped with an anti-mehikon device that would restore the color signal.

It wasn’t perfect. “According to a report in Yediot Aharonoth from January 1979, the client had to manipulate the switch every 15 minutes on average in normal conditions, or up to 10 times an hour when special problems occurred, in order to restore natural colors or if the picture suddenly turned black and white.” But it served the public well enough until 1981 when the government allowed IBA and IETV to film productions in color.

Did I say 1981? I meant 1983 when the first IBA nightly newscast broadcast in color, because it took another two years to arrange for a settlement with the technicians’ trade union, who were demanding higher salaries for operating color equipment.

“Lapid also mentions that the anti-mekhikon system cost IBA 180 million Israeli lira yearly (approximately 64 million Israeli new shekels in 2011 prices).”

But the idiocy doesn’t end there. in 1990, the government approved the establishment of a Second Authority for Television and Radio and Channel 2′s Israeli News Company began broadcasting a nightly newscast in 1993. At 8′o clock in the evening. Which brings us to another dumb IBA decision.*

Imagine, if you will, that you are in charge of a nightly news broadcast with — get this — a 100% audience share!!! You have gravity and authority. For 25 years without a break, the entire country automatically turns to your show after dinner at 9 o’clock at night. Suddenly, a untried, untested competitor appears with an 8 o’clock news broadcast. What do you do?

Well, if you’re IBA, you move your news broadcast, a national mainstay whose nightly viewing is an ingrained habit, to 8 o’clock, too, and lose your market share. They still haven’t recovered from that self-administered shot in the foot.

Which bring us today’s news about the 8 minutes to 8 thingie. Haaretz reports that, in true IBA fashion, a tussle is in the works between management and staff. “Negotiations have been underway in recent weeks. The workers’ committee claims that the changes, including some in human resources, were made without any consultation. The broadcasting authority, however, says the committee is making demands unconnected to the channel changes – salary levels, for example.” Well, it’s nice to have traditions.

Here are few Mabat nightly newscast openers from yesteryear…


*Some of IBA’s other slights against the public include bellyaching about salaries and how they’re under threat of being closed down, the lack of imagination that led them to sue the Israel Olympic Committee for misappropriation of IETV’s Kishkashta character instead of turning it into a win-win by granting the rights and bringing the beloved comic cactus international fame, plus their tendency to imply that in a national emergency they will simply shut off the tap and we’ll all be forced, once again, to watch IBA while sitting in our sealed rooms. But the real offender is the annual television tax, known in Hebrew as ha-agra — or as I call it, the agrrraaauuuggghhh! — which is supposed to fund quality programming. Here, you might compare IBA to the Ricky Gervais movie, The Invention of Lying, about a fact-based existence where even the most major of movie productions feature dour seated personages reading aloud from books about historical events. But that’s supposed to be a joke, kids, not reality.

Let the Israeli party ad campaigns begin

Early elections seem to be a done deal, with Prime Minister Binyamin Netanyahu announcing Sunday night at a Likud convention the plan to dissolve the Knesset and establish the election date of September 4.

Early elections seem to be a done deal, with Prime Minister Binyamin Netanyahu announcing Sunday night at a Likud convention the plan to dissolve the Knesset and establish the election date of September 4.

Nobody really knows why virtually every party is clamoring for new elections over a year ahead of their scheduled appearance. But it’s clear why Bibi is agreeing – his Likud party stands to be the big winner according to all the recent polls.

With tour operators bemoaning the likelihood that Israelis are going to cancel late summer travel plans in order to be here for the elections, and the nation bracing for another symbiotic coalition of strange bedfellows, there’s not a lot to be optimistic about.

Luckily we have the campaign ads to look forward to. A truly entertaining exercise that wastes millions of shekels that could be better put to severely lacking social services, the party ads offer some unique ‘only in Israel’ moments that reveal a juicy cross-section of Israeli society.

You want to know what makes Israelis such a ornery, loveable bunch? Watch some campaign ads. Here’s a small sampling from 2007 – from Yisrael Beyteinu, Meretz and the defunt Shinui party.

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The insider’s reference

It’s not exactly Israel-related, but it’s always funny when TV screenwriters put in hamevin yavin — ‘for those in the know’ — references for characters. This time, it was in the new HBO show, “Girls”, which is about a group of young women living in New York, post-college. In one of the recent episodes — it just started up in mid-April — Jessa Johansson, a Brit and her cousin, Shoshanna Shapiro, are crossing the street somewhere downtown when a guy calls out to Shoshanna, reminding her that they knew each other in Camp Ramah and that she carried out the best kitchen raid he’s ever experienced.

Yes, it’s the Camp Ramah reference, appealing to all those who attended one of the seven, now eight, Ramah camps in North America, established and run by the Conservative Movement, and with programs in Israel as well. It’s not the first Ramah reference on TV. On “Will and Grace,” actress Debra Messing sometimes dropped Ramah references, thanks to one of the screenwriters who attended, and supposedly Messing did as well.

Ramah Israel has also made onto the Israeli small screen, although more unobtrusively, as part of the opening scenes in “Srugim”, which shows images of Jerusalemites walking to shul on Friday night, when some cameraperson captured the students on TRY — Tichon Ramah Yerushalayim — making their way to a local synagogue.

It’s a small thrill, but a thrill nonetheless. Clearly, you write about what you know.

Srugim co-creator tells all in Jerusalem lecture

May 2, 2012 by · 2 Comments
Filed under: Entertainment, Pop Culture, tv 

Poster advertising Laizy Shapira's lecture this week

For its three season run, I was hooked on the Israeli TV drama Srugim. The program told the tale of four religious (and one formerly religious) young Israelis living in Jerusalem’s singles-centric Old Katamon neighborhood, affectionately known as the “swamp.”

The show won praise from both religious and secular society – the latter were captivated by its realistic portrayals of a “hidden” slice of an Israeli demographic they knew little about, while the former cringed but stayed glued to the tube for the way Srugim touched subjects often painfully close to home, much like thirtysomething did for Yuppie Americans in the late 1980s.

So it was quite a treat to hear the show’s co-creator Laizy Shapira speak about the show this week as part of a lecture series sponsored by the Ginot Ha’ir Community Council in Jerusalem. The lecture also coincided with the release of the third and final season of the show on DVD including English subtitles.

Shapira is a charmer – personable, energetic and transparent in the best Israeli way (i.e., open but not too aggressive). It’s not hard to understand how he sold an initially skeptical television network on a show that defied stereotypes and embraced modesty (there’s sex but it’s mostly off screen). Srugim went on to win the top awards for a television drama at Israel’s version of the Emmy’s.

For a die-hard fan like me, some of the best moments of the talk were the insights into character development that only one of the show’s creators could share (warning: if you haven’t finished the show yet, spoilers ahead).

Q: Why did Amir and Yifat have such a tough first year of marriage? A: If you want to see a good marriage, watch your own wedding videos (“hopefully,” Shapira added).

Q: Why did Hodaya and Avri have to get back together, break up, and then only acknowledge their true love in the last scene of show? A: The dramatic tension between the two was all about the religious-secular divide which vanished once Hodaya left religion herself. But the fans (and ultimately the writers) demanded a happy ending.

Q: Why did Ro’i, who struggled with his sexual identity all through season two, have to turn haredi (ultra-Orthodox)? A: That subplot was too tragic to sustain itself indefinitely. The show’s writers decided they needed to resolve it. He either could have come out of the closet entirely or repressed himself by going frum. The latter seemed to give him more peace.

And the most important question: Why is Shapira voluntarily calling it quits, seemingly at the height of the show’s popularity? A: Srugim was all about the journey. Now that many of the characters have found closure, Shapira says “there’s nothing interesting left to tell.”

I’m not so sure about that. When I spoke with him after the presentation, Shapira noted that the writers scrutinized every word in the scripts, to make sure nothing came across as too far out. He then related a personal story.

Just before his own wedding a couple of years back, Shapira got hit in the eye by a hard candy hurled at him in synagogue, resulting in a huge shiner. He covered it up with make up (after all, he is in the business) but was concerned what people would say the next morning when he exited the bridal chamber with his face all black and blue!

That was a plot line that no one would have believed if it was in the show, Shapira joked; the kind of thing he was worried might creep into the scripts if the show edged past its proper expiration date. Maybe. But for 1,000+ members of the Srugim Facebook fan page, it would have been worth another season even full of bloopers like that.

But, hey, how about a spin off show? Look how well it worked for Joey from Friends…

Nostalgia Sunday – ViewMaster Israel

If you are a person of a certain age, then the ViewMaster holds a special charm. Like its predecessor, the Stereoscope, the View-Master was the virtual reality viewer of its day: a device designed to present 3-D photo images. And, like its predecessor, the Holy Land was a subject of great interest and popularity.

A bit of history: the ViewMaster (or View-Master) was first introduced at the New York World’s Fair in 1939 by the partnership of Wilhelm Gruber, an organ maker and amateur photographer, and Harold Graves, who was in charge of the postcard division at Oregon-based Sawyer’s Photo Services.

Their idea was to update the old-fashioned stereoscope to the new Kodachrome 16-mm color film, printing small-format photo transparencies and mounting them in pairs on a disk to be viewed with a simple hand-operated viewer. Initially, the photo subjects were travelogues, such as Carlsbad Caverns and the Grand Canyon, quickly followed by more far-flung locations such as Jerusalem and the Holy Land.

Collector and dealer Kip “Mr. ViewMaster” Brockman has several such travelogues on his site, as does the ViewMaster World blog. The disks were accompanied by a narrative booklet. For example, if you were to purchase Modern Israel, part of the Nations of the World series, as you viewed the stereoscopic image, you would read the following:

“Our El Al Israel Airlines plane lands at Lod Airport, near Tel Aviv. An attractive hostess welcomes us to Israel with a spoken greeting in Hebrew, from the Bible: “Blessed shalt thou be when thou comest in, and when thou goest out.”

Tel Aviv, Israel’s No. 1 boom town, is the first all Jewish metropolis since Biblical times…The beach front is a Coney Island on the Mediterranean; booths sell corn on the cob, watermelon, or falaffel (“the Israeli hot dog”)…

Tel Aviv stands as a symbol of modern, energetic Israel. The country’s spirit is personified in its new generation. The native born Sabra— Hebrew word for cactus (tough outside, sweet inside) — is tall, healthy, suntanned, and confident, with the swagger of an adventurer.”

Oh my gosh! I would really like to visit that place where air-hostesses quote scripture, Israelis are tall and un-neurotic, and the notion of falafel as “the Israeli hot dog” doesn’t send me into paroxysms of laughter. But I digress.

After 1966, when Sawyer’s became a wholly owned subsidiary of the General Aniline & Film (GAF) Corporation, more child-friendly subjects like cartoons and TV series were introduced.

The full account of View-Master’s history of Mergers & Acquisitions is a long one; the short version is that the product is currently carried by Mattel subsidiary Fisher-Price, which in December 2008 announced that it would cease production of the scenic disks depicting tourist attractions. According to Wikipedia, “These disks of picturesque scenes and landscape scenery were descendants of the first View-Master disks sold in 1939.”

Fisher-Price continues to produce disks of animated characters, including Dora the Explorer who prefers to go places instead of just looking at them on-screen. Well, travel is easier nowadays. There was something magical, though, about looking at the tiny celluloid images through the ViewMaster lens. (It was, as my significant other says, “like having a tiny, personal TV” and if you squished the eyepiece sideways into your brow ridge just right, you could get the full 3D effect, however briefly). So you can still get a ViewMaster. As for getting hold of ViewMaster travelogues, there’s always eBay.

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