Nostalgia Sunday – Commercials Go Way Retro

March 7, 2010 - 10:17 PM by · 1 Comment
Filed under: General, History and Culture, Israeliness, Life, Music, Nostalgia Sunday, Pop Culture, tv 

We are awash in a flood of nostalgia that shows absolutely no sign on abating. As part of that trend, our commercials and TV shows are populated by the stars of yesteryear, trying today to earn some of the cash-o-la they couldn’t back in those modest days.

Take, for example, singer-songwriter Mati Caspi, seen lately endorsing Bituach Yashir direct insurance. Other unlikely singing insurance pitchmen include David Broza and Boaz Sharabi.

And here, just to remind you of why we loved them — Riki Gal and Mati Caspi in concert televised by Channel 2, then in its infancy. (Check out Riki’s single lace glove!).

Gal, by the way, is still a force to be reckoned with (she judged the first two seasons of Kohav Nolad, the Israeli version of Pop Idol), and will be performing in Jerusalem on Monday night this week at a benefit for Tsad Kadima, the Israeli organization dedicated to the rehabilitation of children, adolescents and young adults with cerebral palsy and other motor dysfunctions. (Tickets are still available. Contact anat@tsadkadima.org.il or call 02-6540062).

But back to nostalgia: even stars who no longer walk this earth are getting into the game. Israel Discount Bank revived a commercial from the 80s that starred the late great actor Shaike Ophir.

The ad’s revival highlights the fact Discount Bank was Israel’s first to offer telebanking-a revolutionary concept back then, especially in light of the poor quality of our phone service (“poor” being a polite substitute for the other four letter word I was considering using). Ophir actually offers the cop an asimon phone token so he can make the call. The commercial has proven so popular, there’s a follow-up where today’s comedians pay homage to Ophir:

Even Maccabi Health Services has climbed on the retro bandwagon, launching a radio campaign that employs the use of this catchy jingle for powdered orangeade Zip. The connection between HMO and beverage is tenuous — something about “We’re not in the Eighties anymore, so why should your health organization be?” — but it’s fun to revisit the era and that peculiar but sweet Israeli institution of the family whistle. Enjoy the original.

Tags: , , , , , , , , , , , , , , , , ,

IFCJ’s TV ad campaign

January 19, 2009 - 6:33 PM by · 19 Comments
Filed under: General 

Rabbi Yechiel EcksteinThe Zionist community might be a little queasy about its relationship with The International Fellowship of Christians and Jews. After all, can supporters of Jerry Falwell and the Gush Katif crowd really share a bed comfortably? But the fact is, Chicago and Jerusalem native Rabbi Yechiel Eckstein’s organization has done amazing work when it comes to fostering support for Israel.

Last month, Eckstein was interviewed on the decidedly Jewish-flavored Shalom TV, where he defended his work with characteristic eloquence, speaking about how terror groups’ publicity campaigns in South America, for example, must be offset by his own.

Eckstein is no stranger to TV. His very own Journey To Zion program, which has been airing for about a year and a half on Christian television networks in the US, provides a pulpit for Eckstein’s introductory Jewish teachings.

And for the past several months, the IFCJ has been running TV ads on Fox News – something which no other pro-Israel informational organization has had the nerve or means to do. The spots (example here) may be sensationalistic, and they may stray from the latest trends of pushing an image of Israel as a nation of high-tech and supermodels, but they’re poignant, and they have yielded results.

This past March, back in the early days of the ad campaign, the IFCJ reported having raised enough funds to make a difference:

IFCJ funded the renovation of 32 public bomb shelters in Sderot at a cost of $1.5 million. In addition, the organization has recently pledged to upgrade 400 bomb shelters in privately-owned residences in Ashkelon at an expected cost of $2 million.

Even Haaretz is taking note, running a story last week on the campaign under the headline “Jewish charity brings U.S. viewers Israel’s version of the war in Gaza.”

Tags: , , , , , , , , , , , , , ,

 

© 2012 ISRAELITY | Site by illuminea | Sitemap