Foto Friday – Ron Shoshani’s Israel Eye Candy

March 5, 2010 - 2:49 PM by Rachel Neiman · 3 Comments
Filed under: Art, Foto Friday, General, Israeliness, Picture of the Week, Profiles, Travel 

The first thing people think when they see works by Ron Shoshani is that they aren’t really photographs. They are. But given our generation’s obsession with artifice, Shoshani takes care to ensure that his models – in his case, buildings, cities and even rocks – wear a healthy layer of makeup.

“Everything undergoes cosmetic treatment these days – models, TV presenters, even chefs dress up their food. We put makeup on everything. And that’s how I relate to photography. But the subject has to have a good basis. And when I take pictures, I look for and show the beauty.”

Using what he calls his ‘Secret Sauce’, Shoshani is able to make things appear as if they’ve been sprinkled with a dash of ‘Ever-So-Much-More-So’. “I always check the weather before I go out to photograph. Some things look better in daylight, others at night. I generally examine a site 2-3 times before the actual shoot. And I wait for the right day.” Working with a digital camera, he takes an initial set of photos after which the real work begins.

“The ‘Secret Sauce’ is to select the site, get it under the right weather conditions and then I start the maquillage. I can work on a frame for three days, I can work on it two weeks – post-processing or retouching – what people call Photoshopping, though I don’t necessarily use that.”

Israel becomes beautiful through Shoshani’s lens, particularly Tel Aviv, a city that can appear unlovely and unkempt to the uninitiated. “Every major city in the world has an image, like a poster, that shows it is an interesting cosmopolitan place. I wanted to create that sort of image, that makes people say ‘Wow, I want to go there!’”

Shoshani is also well-aware that his audience has both little viewing time and a limited attention span. “People view thousands of images a day and the amount of time people will spend on looking at a photo is maybe a quarter of second. So I try to create ‘eye candy’, one shot that will make you stop and think and see things not as they usually are. I try to make people look in wonderment. The photo of Tel Aviv skyline… you can look at it a long time.”

Shoshani’s work hangs in the lobbies and meeting rooms of Israeli companies. “They are proud of Israel and want to show that it’s a modern, technological and inspiring place.” Many more images are on view at his Facebook page and framing-quality prints may be ordered directly by writing to ronsho@gmail.com. (Shoshani says his prices are “comfortable”). Since posting his work on Facebook, Shoshani has received thank-yous from all over the world. “I got over 600 comments in three days. People were very emotional, writing things like ‘You should show this to the world’. I’m happy to. It’s not Zionism. I just think this country has an enormous variety of things to see.”

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Foto Friday – Pearls of Music at Azrieli contest

May 29, 2009 - 11:55 AM by Rachel Neiman · Leave a Comment
Filed under: Foto Friday, General, History and Culture, Pop Culture 

With so many top-flight orchestras and musicians, Israeli is a feast for lovers of classical music and folklore That population is well-served by Pninei HaMuzika or Pearls of Music, a non-profit organization dedicated to showcasing Israeli and international artists – in variety of musical styles: baroque, classical music, liturgical music, jazz, Klezmer, Irish, Balkan, gypsy, country and other folk music, flamenco, as well as children plays — through festivals and concert series. Pearls of Music selects unique venues, from Jerusalem’s Ticho House, churches, monasteries, and caves, to, in this case, the stark modernity of the Azrieli Center, which will serve as the backdrop for a unique photo competition.

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The contest, which was just announced this week, offers music loving photographers the opportunity to participate in a competition that combines music with the urban landscape of the Azrieli Center Amphitheater, an open-air venue located on the third floor rooftop of the Azrieli Mall, at the base of the Center’s towers.

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This year, the Amphitheater will host a series of festive summer concerts, presented by Pearls of Music, kicking off on June 11 with Celtic Fire, a celebration Irish music and dance – yes, that’s them looking like Riverdance — followed on June 20 by the Latino-Argentino Ensemble featuring Natan Formansky who, together with Israeli tenor Yotam Kohen, will perform Latin American songs on acoustic guitars and and exotic instruments. celtic-fire-sm“Brazilian Carnival” an evening of Samba, Salsa, Bosa Nova, Lambada and Capoeira, happens on July 4; an evening of Viennese dance music – from the waltz to the polka – with harp, flute and orchestra on July 24; Israeli folklore on August 13; Jazz, Blues & Swing on August 29; and others to be announced. The series of concerts runs from June 11 to September 25, and tickets can be ordered via the Pearls of Music website.

Now, as to the competition. Check out this trippy pic. Clearly there is plenty of room for improvement and I guess Photoshopping is allowed!
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It is sponsored by the Geographical Photography College, Azrieli Malls and Pearls of Music. Participating photographers will be allowed to enter eight of the 11 concerts, with entry limited to six photographers per performance, to take pictures before during and after the show. (Two photographers per performance will be GPC students). Photos will be judged for quality and originality, as well as fidelity to the competition theme “Pearls of Music at Azrieli”. The winning photos will go on display in October at the Azrieli Center gallery. Winners will receive a free subscription to the 2010 Pearls of Music summer concert series, and runners up will receive a course in photography at the GPC.

Interested photographers should contact Giora Shalmi of the Geographical Photography College at: giora@gpc.co.il.

CREDITS: The top two photographs come courtesy of Wikimedia Commons. The latter two are courtesy of Pearls of Music.

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