The filmmakers’ visit

January 2, 2009 - 9:42 AM by · 1 Comment
Filed under: A New Reality, Business, General, Movies, Pop Culture 

The Sixth SenseThere’s plenty of buzz surrounding the possibility that Israeli animated documentary Waltz with Bashir may end up nominated for a Foreign Language Oscar. The official Academy Award nominations won’t be announced until January 22, leaving us plenty of time to focus instead on how the movie has already helped a great deal with putting Israeli film on the international award map, and how the global movie industry and Israel have been going had-in-hand more and more.

Israeli lawmakers took major steps towards enabling Hollywood “runaway production” here this past summer.

More recently, studio mogul Jeffrey Katzenberg organized for Ben Stiller, Chris Rock and Jada Pinkett Smith to attend the Netanya premiere for Madagascar 2, whipping local fans and less local media outlets into a celeb-feeding storm.

And last month, William Morris Agency senior Motion Picture Department executive David Lonner teamed up with the Los Angeles Jewish Federation to bring several top movie execs to Israel to check out the scene here. Lonner organized a similar trip two years ago, but this time, he managed to bring big names like director Peter Sollett (Nick and Norah’s Infinite Playlist) and producers Nathan Kahane (Juno), Darren Star (Sex and the City) and Roger Birnbaum (The Sixth Sense, pictured). The Jerusalem Post recounts the experience in detail, with coverage including these moguls’ advice for how ambitious Israeli filmmakers can make it big overseas:

“They’ve got to cross the bridge,” says Kahane. “Make films inside the system, like some directors from Mexico have recently – Alejandro Gonzalez Inarritu, Alfonso Cuaron and Guillermo del Toro. They came and conquered Hollywood, then they can go back and work at home again. But they’ve branded themselves in the international community. It creates the opportunity to grow and play in the A-game. And it broadens the conversation on cultural identity outside the film industry as well.”

Birnbaum agrees, saying, “If they want to be competitive in the world marketplace, they need to tell stories that are more universal and make movies that work all over the world.”

Moreover, the trip included visits to tourist hotspots, a Q/A session at the Tel Aviv Cinematheque and a meet-and-greet dinner with local industry luminaries like actress Ronit Elkabetz, the Oscar-nominated writer-director Joseph Cedar and writer Etgar Keret. “They were very eager, very knowledgeable, a talented and diverse group of people,” Kahane says of the group.

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Blue carpet

November 24, 2008 - 6:53 PM by · Leave a Comment
Filed under: General, Israeliness, Movies, Pop Culture 

Hardcore Zionist: Marty the ZebraIsraelis love their celebrities. When locally celebrated pop culture figures reach even just the cusp of major international recognition, these figures feel the need to defend themselves as not being proper divas (see Shiri Maimon). When a local unknown becomes a blip on the international pop culture radar, let the Israeli embracing begin (see Eden Harel or Yael Naim).

And when a local becomes a full-blown international sensation – whoo boy, watch out for the storm of disproportionate Israeli love (see Zohan Dvir – yes, yes, we know he’s fictional – and supermodel Bar Rafaeli).

It all stems from a nation that has been deliberately starved of international pop culture contact since its birth – that is, until globalization and cable TV made such isolationism an irrelevant impossibility. The ebb and flow of Israel’s celeb-isolationism can be tracked as a parallel story to the ebb and flow of the profile of international rock acts that perform on her shores.

Known Zionist and big-time studio mogul Jeffrey Katzenberg, on the other hand, is working hard to make Israel a standard destination for Hollywood’s elite – or at least for Hollywood’s elite comedic voice talents. Last year, he arranged for Jerry Seinfeld’s much-examined visit to Israel to promote his Bee Movie.

Now Katzenberg has arranged for a big-time Netanya premiere for Madagascar 2, with Ben Stiller, Chris Rock and Jada Pinkett Smith attending the screening yesterday. With the right red-carpet arrangements, apparently experiences like the Refaeli-DiCaprio debacle are avoidable. Yesterday, fans lined up, and autographed were signed.

The talent even joked about adoration here exceeding fan buzz back in the US. According to the Jerusalem Post, Stiller was quoted as saying, “This is better than any premiere we have had so far,” while Rock said of Israel, “It’s much better than Hollywood. They don’t like us in Hollywood, but here they love us.” Maybe that’s because American fans have been trained – to an extent, anyway – to ignore celebrities so as to not make them uncomfortable.

Referring to his Madagascar 2 character, Rock took the love to another level: “Marty the Zebra [pictured] loves Israel.”

So yes, Katzenberg, keep them coming. And keep this great land of ours in the international press for items that are happy and light.

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