Einstein and his Calvins

May 30, 2010 - 11:41 AM by · 2 Comments
Filed under: education, General, History and Culture, Pop Culture 

Remember how Hebrew U. owns the rights to Albert Einstein? Well, GM, as in General Motors, is now in trouble with the Jerusalem university. The auto company ran a cute ad showing a buff Albert Einstein as a Calvin Klein-like underwear model, and sporting an e=mc2 tattoo. But Hebrew University wasn’t at all amused. In fact, it’s suing GM over the use of Einstein’s image, according to the Detroit Free Press.

The ad ran in People Magazine last fall, picturing the company’s GMC Terrain crossover SUV and copy that read: “Ideas are sexy too … That’s why we gave it more ideas per square inch.”

According to GM, the company thought it had rights to the image; but the university begged to differ. Now the lawyers will have to fight it out.

As for Einstein, he may have died in 1955, but is still a popular figure. In 2008, Forbes magazine ranked Einstein in as the fourth-highest-earning deceased celebrity, earning $18 million annually.


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