Getting Ben-Gurion high, and other TV ads

January 27, 2009 - 12:32 PM by David · Leave a Comment
Filed under: General, Israeliness, Politics, Pop Culture 

election-ads1It’s here – the only redeeming aspect of the Knesset election campaign – the television ads!

Tonight beings the perennial ritual of the screening of the TV ads developed by the political parties running for the Knesset. Instead of airing them whenever they buy the air time, the three main Israeli channels – 1, 10 and 22, group the ads together in preset blocks of time. So tonight for instance, Channel 10 has been given the hour slot begining at 6 pm for those that just can’t wait, Channel 1 will air the aids at 10 pm and Channel 2 gets the late-night 11:15 pm slot.

The ads used to be screened in prime time, but there’s been a waning interest over the years among viewers, so they’ve been relegated to the early and late evening periods, and they’ll only be shown for two weeks instead of the traditional three. Still, the ads are always good TV and provide more laughs than any sitcom on the air.

Following the rich get richer mode of thinking, the amount of time each of the 34 parties receives for commercials is based on how many MKs each party has in the current Knesset, so Kadima will dominate the broadcasts and new parties will barely be seen, according to The Jerusalem Post.

Kadima’s ads are focusing on tearing down Likud leader Binyamin Netanyahu, who is leading in the polls. One ad depicts a polygraph machine as Netanyahu vowed to oppose the disengagement from the Gaza Strip, while a picture shows him voting in favor of the plan.

The Likud will go after Kadima leader Tzipi Livni, portraying her as indecisive and zigzagging – by supporting the Second Lebanon War but calling it unwinnable, and calling to topple Hamas while giving them money. The Likud slogan – “it’s out of her league” is purposely read by a woman so as not to look chauvinist, says the report.

The religious Shas party is adopting the tactics of President Barack Obama, by featuring the “Yes, we can” slogan, while the Left-wing Meretz-Hatnua Hahadasha ads have candidate Nitzan Horovitz drinking from a toilet to highlight the problem of water pollution.

The less popular the party, the more outrageous the ad, it turns out. The Power to the Handicapped Party will feature disabled people having sex to prove that they are abled, while the Green Leaf Party which favors legalizing marijuana will feature chairman Gil Kopatch smoking a joint on the grave of Israel’s first prime minister David Ben-Gurion.

Everyone’s happy now – the ad agencies have their creative juices flowing, the TV viewers have something to watch and talk about the next day, and the politicians are seeing themselves as God-like. Now, if all this only helped the voter decide who to vote for…

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A tragedy of the Gaza war

January 20, 2009 - 11:07 AM by David · 3 Comments
Filed under: A New Reality, General, War, coexistence 

abuleishOne of the most heartbreaking tragedies of the recently completed Operation Cast Lead is the story of Dr Izzeldin Abuelaish, a Palestinian gynecologist from Gaza City who works at Israel’s Sheba Hospital near Tel Aviv.

Abuelaish, a fluent Hebrew speaker and known among his colleagues as an advocate for peace and coexistence, had been a regular interviewee on Israeli news broadcasts during the 22 days of war. On Friday night, three of his daughters were killed by an Israeli shell at the Abuelaish home. The IDF said gunfire had emerged from the home, a claim Abuelaish denies.

What set this tragedy apart from the other innocent Palestinians and Israelis who were killed during the war is that it played out on television According to a report by Ben Lynfield in The Independent, Abuelaish’s raw anguish -captured live on Channel 10 – forced Israelis to take their first real glimpse of the suffering and death caused to Palestinian civilians

Shlomi Eldar, the Channel 10 correspondent, his own voice choking with emotion, repeatedly noted Dr Abuelaish’s connection to Shiba Hospital as he held out his mobile phone, allowing viewers to hear the physician cry and sob: “My daughters, they killed them, Oh lord, God, God, God.”

“I want to save them but they are dead,” Dr Aboul Aish said. In a video of the interview, available on YouTube, the physician can be heard imploring for help while a shaken Mr Eldar pleads on air for anyone in the army who might be viewing to let ambulances reach the Aboul Aish home in the Jebalya refugee camp. “Maybe something can still be saved,” he said.

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The IDF allowed ambulances to come straight to the house, and the doctor’s other daughter, niece and brother were rushed to Israeli hospitals – first to Barzilai in Ashkelon and then to Tel Hashomer near Tel Aviv.

Abuelaish, who did his residency at Soroka Hospital in Beersheba, was adamant he had not allowed his house to be a Hamas firing position. “They should just admit they made a mistake. There is no shame in making a mistake, but don’t deceive the nation,” he told the Independent.

Israel Television reported that autopsy reports showed traces of Grad rocket fragments in the head of one of Abuelaish’s daughters, the kind of weapon fired by Hamas, and not the IDF. But there has been no followup on that, and it appears that the IDF shell was the cause of the loss of life.

The high civilian casualty count in the Gaza operation has been attributed by Israel to the fact that Hamas both used civilians as human shields and fired from inside major population centers. Most people I know are able to use that as justification for retaining a clean conscience over the civilians killed.

But the Abuelaish case makes it impossible to ignore the victims on the other side. We can blame Hamas for the deaths of the Abuelaish girls, but we can’t just shirk off responsibility, and say ‘tough luck’. Otherwise, we become as inhuman as our enemy seems to be.

If quiet rains down on the South of Israel now due to the Gaza operation, will the loss of innocent life have been worth it? Perhaps. Could it have been achieved in another way?
Doubtful. But the images of a grieving Abuelaish, a man who epitomizes the possibility that Israelis and Palestinians can one day live together in peace, were a chilling reminder that even in winning a war, we are all losers.

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